Tuesday, October 13, 2020

Email Marketing Best Practice

With technology being an integral part of day-to-day business communication, people often assume that reaching clients and prospects via email is a no brainer. But take caution and comply with regulation to stay ahead in the game.



Know the law inside out

It is imperative that marketers are fully aware of their legal responsibilities and adhere to best practice to ensure their messages are more than just compliant.

When sending direct marketing by email, businesses must comply with the Privacy & Electronic Communications Regulations (PECR), the key piece of legislation relating to email marketing. If a business knows the name of the person who will receive the message, they are also processing personal data and must also comply with the Data Protection Act.

The Information Commissioner’s Office (ICO) enforces a range of legislation, including the Data Protection Act and the PECR.

According to the ICO, “The PECR sets out rules for those who conduct marketing by electronic means, and includes requirements for the security and confidentiality of services, the processing of traffic and location data and the use of directories.”

Understand your email camps

Businesses are split into two camps from a PECR perspective. There are corporate subscribers; email addresses belonging to limited companies and PLCs and individual subscribers; sole traders and non-limited companies, which in the eyes of the law, are treated in a similar way to consumers when it comes to email marketing.

Unsolicited marketing emails can be sent to corporate subscribers but an opt-out or unsubscribe option must be included and the sender must be apparent.

The PECR does not protect employees of a corporate subscriber from receiving non-business related offers, though this should be avoided under advertising industry regulations.

The PECR does, however, protect individual subscribers who must not be contacted without prior consent unless details have been obtained in the course of a sale. Even then you may only contact them about your own similar products or services while giving them the opportunity to opt out of receiving further marketing messages each time.

The ICO is able to act if a complaint is received and upheld where unsolicited emails have been sent outside of these ‘soft opt-in’ rules.

Avoid falling foul of the rules

The ICO made headlines in November for levying its first fines so the cost of not adhering to regulations can cost a business dearly, although arguably the impact of ongoing, irrelevant and untargeted emails is equally damaging to a company’s reputation. Ultimately, bad email practice can impact the ability of an organisation to continue to send email marketing campaigns. The key to being a successful and reputable marketer is not to simply adhere to various legislations, but to exercise best practice.

Ensure targeting is robust and relevant

Do your reputation justice by ensuring your email marketing campaigns are strategic, targeted and relevant. Just because you can market to people it doesn’t necessarily mean you should.

Here are four top tips to consider for intelligent email marketing

1. Don’t waste precious time and money marketing to unsuitable customers/prospects, such as clients who are not interested in your offering or who are not in a financial position to uptake.

2. Ensure your data is current and clean. This will help the chances of getting your messages delivered and there are some revolutionary marketing tools that you can apply to a prospect database to further improve its chances of being well received.

3. Make the most of pre-screening tools to help determine whether a product is required and also if it is financially viable for your prospects to act on your product offering.

4. Take advantage of demographic information, to get a bigger return on investment.



Exhaust your resources

A business’ data is a valuable and sensitive commodity so know your legal obligations inside out and adhere to the guidelines of best practice. Make your material interesting and personalised whenever possible.

With the increasing ease at which all emails can be deemed ‘junk’ by the recipient at the click of a button, it has never been so important to ensure all resources are exhausted to reach the people that can make a purchasing decision about a product or service.

Few suggested articles:

About Opt in and Spam Law in UK

Email Marketing For Non Profit Organization

OFFER IRRESISTIBLE INCENTIVES TO INCREASE YOUR MAILING LIST 

4 Steps To Harness The Addictive Power Of Email

Saturday, September 19, 2020

All-in-one outreach tool - Postaga




Growing website traffic is no easy feat. From promoting your website to doing outreach to building links, the entire process is incredibly time-consuming and labor-intensive. At least - it used to be. Digital marketers, SEO pros, and site owners, if snagging quality links and building organic traffic to your website is the bane of your existence, then allow the tool in today’s product showcase to take the workload on for you. Today I’m gonna be telling you about Postaga, an all-in-one outreach tool to help you easily and quickly build quality links and drive traffic to your website.



With a number of campaign types to choose from, you can uncover all of your untouched outreach opportunities. Let’s get into it. Your Postaga dashboard will display your total campaigns and some at-a-glance stats about them, like the reply and open rates. Let’s go ahead and create a link building and outreach campaign! The Postaga help wizard will ask you what kind of outreach you want to do. There are a few options: promote a blog post; promote a product, service, or app; or do cold outreach. AppSumo has a pretty stellar blog, so let’s choose that one.





Postaga will ask for my URL and analyze the post to make a recommendation based on the content. Alright, now let’s say I really want to get this blog post out into the world. I’m going to start a resource campaign, which means I’m going to hit up relevant websites that might mention and link back to my blog post from theirs. To do this, I’ll start by entering my blog post.





Then, Postaga’s magical AI will analyze my post and pull important info from the content, like nailing down the content’s target keyword. You can change or enter any of this information manually, as well as include custom merge fields from your emails. Next up, we’re going to find relevant resources on our topic based on the keyword. Here are the results Postaga pulled. Check ‘em out and select the resource pages that you catch your eye, then click Analyze Links.





Postaga will then deliver information about the contact behind the resource page. You’ll see Postaga’s AI is even pulling specific authors! This means you can pitch your content to a person, instead of some generic info@email. And if Postaga can’t find an author, it’ll pull other links like their blog page, website, and more to help you find a specific contact. No more clicking through LinkedIn search pages for a name and email! Once you hit Get Contacts, Postaga will return the contact details.


It’s going to do its best to find the first and last names of authors so your emails are personalized, but any information that didn’t get pulled can always be added manually. Postaga will also try to find the Twitter and LinkedIn handle of each contact, so you can reach out that way as well. You probably noticed this number right here: This is Postaga’s best guess at the deliverability of this email, so you have a pretty clear idea on whether or not your message will hit their inbox before you hit send.


Alright, you’ve selected all of your contacts! Now let’s send some emails. If you want to use an outside email program, you totally can: just export the contacts to a CSV. Or you can keep the entire operation in-house, and move onto the next step in Postaga which is the Email Sequence. Postaga comes stocked with a bunch of built-in email campaigns, templates, and cadences, and each one comes with its own set of elements. So for the purpose of our demo, let’s continue with a resources campaign. You’ll see this sequence involves an email, three day wait, and a follow up email. Go ahead and edit the sequence as you wish, adding additional wait times and emails. You’ll see that you can select from a variety of email types in this drop down menu. Once you’ve nailed down your sequence, head to the email preview section, which shows you the emails that’ll be going out.


If you want to make any changes to this template, just hit the edit button. You can also override individual emails, and check this out: Postaga will pull relevant text snippets from that contact’s resource page. So let’s say you want to personalize an email even further and refer to one of their articles- you can do it without ever reading their content! We won’t tell. Finally you'll set up the rules and schedule for the campaign and hit SCHEDULE. Postaga will take it from here. The last thing I want to show you is the campaign screen. Here, you’ll find all of your campaigns.


When you click into one, you can check out all of its related data at-a-glance, like who received, opened it, and replied to our messages. Click on one of those replies and you’ll actually see the full correspondence! We’ve only covered the tip of the iceberg of what this tool can do. You can finally get the quality links and traffic that you want with none of the effort. So get your hands on Postaga today!


Best thing, Postaga offering FREE plan at this moment, you can have 6 campaign per month and 1000 email send.


More info:

https://appsumo.com/postaga/


Private Hoster Network always share great digital marketing tools, We are a digital marketing agency in Malaysia.

Monday, September 14, 2020

Event Registration App - All According to Plan

Tell me if this has ever happened to you. Your event planning process descends from creative dream boards to spreadsheet MADNESS. And after a last minute rescheduling kerfuffle that confused your event attendees, nobody offered up any questions during the Q&A. Yikes. Whether this was your IRL experience or I just described your worst nightmare, rest assured that you can boost attendee engagement and keep everyone on the same page with the super easy-to-use tool in today’s product intro. I can't wait to tell you about Eventee, which helps you create a mobile app to enhance attendee experience through engaging features and a streamlined interface. Within MINUTES, you’ll have a user-friendly event mobile app for your virtual and in-person happenings.



Let’s create our first event! Eventee’s goal is to make everything as easy as possible, so kick starting an event is as easy as filling out a form. Then you’ll add new sessions just by clicking on the timeline and entering all of the relevant details, including presentation files, speakers, livestream URLs and virtual meeting rooms for your online events. Over in the speakers tab, you can upload the speakers’ bios, photo, and contact and social info.


Finally, check out the Workshops area to view who’s booked for your workshops. So now that you’ve got your event set up, you’ll want to engage your audience! The News Feed is where you can communicate using posts that can be scheduled in advance. Then with the Twitter and Instagram integrations, you can include the accounts and hashtags related to your event. Next, the Q&A is used for attendees to ask questions during the session.


These questions won’t be made visible to your guests unless they’re approved by a moderator. Finally, the live polling feature lets you prepare polls and collect responses from your attendees. Eventee lets you use custom branding and even upload your own header image for the event, so when your attendee arrives, they’ll recognize your brand. When a guest clicks into the schedule, the session will launch and, for online events, immediately begin streaming. You’ll also see over on the right is where the newsfeed and Q&A appear. There is still one more feature that you HAVE to see. Eventee brings you Tinder for business networking. By swiping on fellow event attendees, guests will match with each other, allowing them to chat and exchange contact info.


They can even schedule one-on-ones directly within the app! While your event is rockin’ and rollin’, Eventee crunches the analytics, bringing you an at-a-glance overview of how things are going. You can also take a look at individual session stats in the Session Insights tab and cruise on over to the Networking Analytics overview to see how many attendees are using the feature.Well, the possibilities are endless! Truly engage with your event attendees either in person or online. Get your hands and events on Eventee today!.


Checkout: https://appsumo.com/eventee/


We share a lot of digital marketing tools from time to time, do check out our website, we are Private Hoster Network, a digital marketing agency in Malaysia

Tuesday, September 3, 2019

Advertise on other websites

Question 1 If you own a film blog, which type of customer can you expect to reach with display advertising?
A People who use ad-blockers and are interested in your subject
B People who haven't read your blog before but are interested in your subject
C Only people who have read your blog previously
D Only people interested in films and movies
Note: Display ads can be used to get in front of any targeted audience using an array of platforms. You can target people who haven't found your website yet, but that have an interest in film or the types of things you write about.

Question 2 Fill in the blank: The ads on search engines are usually made up of ________.
A Audio
B Video
C Text
D Images
Note: Search ads are primarily text-based. A standard text ad for Google or Bing includes: A headline A display URL (i.e. your main URL) The destination URL (i.e. your landing page) A brief description

Question 3 When using search engine marketing, where can your ads appear?
A Only on search engines
B Only on websites
C On search engines and websites
D On websites and social media
Note: With search engine marketing, your ad will only show when people are searching using a search engine. Once they've left the search engine and are continuing to browse other websites, you can't reach them with search engine marketing.

Question 4 When setting up display advertising campaigns, who can you target?
A People with specific names
B People who speak different languages
C People who already own specific products
D People with a specific address
Note: You can target your ads to appear in front of people who speak different languages. Language targeting allows you to choose the language of the sites you'd like your ads to appear on so you can be inclusive of other markets.

Saturday, August 24, 2019

Connect through email

Question 1 Which of the following will you need to start an email marketing programme?
A A collection of email templates
B A 'Contact Us' form
C A way to collect people's email addresses
D A set budget
Note: In order to start sending out emails, you'll need a way of collecting email addresses. For example, a signup form on your website so that people interested can be kept up to date through email.

Question 2 Which of the following is a common feature of email marketing platforms?
A Personalised, custom templates
B A free list of email addresses you can target
C A feature allowing users to unsubscribe from your emails
D Automation of your search ad campaigns
Note: Most email marketing platforms come with a link included in each email allowing the user to unsubscribe from your email marketing list. This gives your audience the option to opt-out if they don't want to receive your emails anymore and gives them control of how they consume your content.

Question 3 Which of these is a good practice to keep in mind when sending emails to your contacts?
A Run an A/B test on your subject line to determine which one works bes
B Send the same generic and simple message to your entire contact database
C Include enough content in the email so there is no need for them to click away to read further elsewhere
D Only include a call-to-action on the landing page you're linking to in the email
Note: Rather than taking the chance of your email not being opened, read, or even being blocked, it's good practice to run split testing on your email subject line. This way you can see which subject line is more successful and also further understand your customers' behaviour and interests.

Question 4 If the open rate of your emails seems low, which of the following could help you fix that?
A Redesign your website
B Change the colour of the buttons inside your email
C Send your emails to more contacts
D Adjust the subject line of your email
Note:If the open rate of your email is low try adjusting the subject line of the email. People get inundated with emails in their inbox so a subject line, being the first thing they see, needs to be enticing enough to get them to open that email amongst the countless others.

Question 5 Which of the following statements is true when it comes to running email campaigns for a business?
A There's no need to use sponsored ads within your email marketing
B There's no need for analytics when it comes to email marketing
C You need to include personal contact details D
You can use any imagery, despite copyright
Note: When running email marketing campaigns, there's no need to use sponsored ads within your email marketing. However, you should monitor the campaigns' success using analytics software. This will enable you to improve your campaigns by seeing what works best for your audience.

Make mobile work for you

Question 1 When considering how mobile users will search for your business, which types of keywords should you focus on?
A Long tail keywords
B Shorter keywords and phrases
C Longer keywords and phrases
D Exact match keywords
Note: People using mobile are more likely to shorten and simplify their search terms due to smaller screens and keyboard size. So concentrating on shorter keywords and phrases is best for this audience.

Question 2 Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
A The business has a mobile app instead of a website
B The site include business phone numbers
Video ads should be relevant and short in length to try and keep the viewer's full attention. As with other ads, they should include a CTA to achieve conversions from customers.
C The site works on different mobile devices
D The site does not include any videos so it loads quickly
Note: If a website isn't mobile-friendly, when mobile users click your search ads you'll be getting charged to send them to a poor website experience. To ensure a good customer experience, your website should work on different device types and sizes.

Question 3 Which of the following can be used to target an audience when using some social media ads?
A People's names
B People's address
C People's pet names
D People's relationship status
Note: Providing the information is available on their social profiles, businesses can target ad campaigns to people based on their relationship status. It is also possible to target by life events/milestones such as newly engaged and newlywed. This gives businesses the chance to tailor ads to their customers' lifestyles.

Question 4 When making video content for your display ads, what is most important to ensure?
A Videos are entertaining, long and include a CTA
B Videos are relevant, short and include a CTA
C Videos are relevant, long and include a URL
D Videos are short, informative and include a phone number
Note: Video ads should be relevant and short in length to try and keep the viewer's full attention. As with other ads, they should include a CTA to achieve conversions from customers.

Discover the possibilities of mobile

Question 1 When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
A Redesign your website colour scheme
B Optimise your site
C Create a mobile app D
Shorten your website content
Note: Optimising a website for mobile can significantly improve the user's experience and satisfaction. Doing so can ensure the website can be viewed correctly on different devices, and that the shopping experience occurs smoothly.

Question 2 What does responsive design mean?
A Your visitors can manually adjust the size of your website
B Your website will adapt to suit whichever device it is being viewed on
C Your customers can provide feedback on the design of your site
D Your website will respond to clicks faster
Note: Having a responsive website design means the site is able to adapt to whatever device it is being viewed on. This is important as it helps cater to site visitors on a variety of devices and help improve your overall quality score.

Question 3 When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
A Short content and fewer images
B Performance and usability
C Usability and short content
D Less video content
Note: Having a website that loads quickly, is easy to navigate on mobile and caters to multiple device types, contributes positively towards your quality score for mobile SEO.

Question 4 What can a business use to send messages to users who have already downloaded their app?
A Text messages
B Pull notifications
C Push notifications
D Email notifications
Note: Push notifications generate a pop-up on a mobile device with a message or call to action from the publisher. Users don't have to be in the app or using their devices to receive them.