5 Best Search Engine Optimization Software to Improve Your Search Rankings 2021

The best SEO tools to improve your search rankings, before you proceed, perhaps you want to know what is search engine optimization?

• Ahrefs SEO Software
• Moz Pro SEO Software
• SEMrush SEO Software
• WordLift
• PowerSuite SEO Software

Numerous surveys show that over 70% of consumers (and the number is growing) search online before visiting a business or making a purchase. But how do you handle the volume of information online to secure yourself a spot on the first page (or at least the first three pages) of search engines? SEO software may be able to help you.

Search engine optimization (SEO), also known as natural search marketing, is the process of sending signals to search engines that your website is the best, most trusted and most authoritative in your industry.

Ideally, search engines are constantly sifting through billions of pieces of content online to select only what is valuable to searchers - in this case - your target audience or customers.

They are an excellent source of targeted clicks, so to prove that your website is the best one worth showing to your target audience, you can perform one of two actions.

• Get an SEO expert to ensure you rank highest in search engine results
• Get SEO software tools that can analyze your site and help you improve your rankings

Finding SEO experts can sometimes be expensive, especially for those just starting out or starting a business. However, if you can afford it, this is one of the best ways to manage your SEO needs.

Experts will also analyze, review and implement changes to your site in order to optimize it for search engines - in short, they know which buttons to touch to get you to the top.

They understand site requirements such as keyword research, SEO copywriting, site layout, internal and external linking, and SEO search engine marketing and advertising techniques.

On the other hand, SEO software tools are ideal because they not only analyze your site, but also provide you with recommendations and help you rank better without having to pay for display positions.

Read also: Edge can support Ask Cortana and a second search engine in its context menu

However, it is up to you to interpret the results of your analysis and optimize them yourself.

Some of the tasks that SEO software tools can help you accomplish include

• Provide insights through keyword analysis, backlink tracking and trend analysis
• Determine the best search relevance strategy for your website
• Provide competitor data and industry analysis
• Provide insights on areas of improvement for your website
• Provide background reports on optimization metrics
• Some offer paid search optimization tools that analyze pay-per-click advertising, conversion metrics and ad display positions

Before getting an SEO software tool, you need to know what to look for in an SEO software tool.

A good SEO software tool should ideally provide the following features.

1. Effective keyword tool discovery
2. Competitive analysis, including the tactics they use
3. Website audit with recommendations for improvement
4. Scalability - can handle large amounts of data
5. Support for local and international markets
6. Perform SEO on various platforms including social, mobile and desktop
7. Change tracking and monitoring metrics
8. Customer support and ongoing professional guidance
9. Can be purchased online through a reputable provider (preferably the company offering the product) or the company's official website

Now that you know what SEO software can do for you, and what to consider when looking for SEO software, the next step is to find reliable tools.

The best SEO tools to improve your search rankings

The best SEO tools to improve your search rankings

1. Ahrefs SEO Software

This tool has been praised for its excellent web crawling capabilities (over 6 billion pages per day), comprehensive domain monitoring and analysis, and in-depth SERP analysis.

Ahrefs comes with a dashboard that shows everything you need to perform an SEO campaign in a summary and detailed format.

This SEO software tool meets all your SEO needs by providing comprehensive reporting, competitor analysis, keyword research, backlink checking, researching what content is appropriate for your niche, keyword rank tracking and monitoring your niche through alerts.

It also comes highly recommended by leading marketing and SEO experts such as Neil Patel (KissMetrics), Brian Dean (Backlinko) and Jon Cooper (Pointblankseo).

Why we like Ahrefs.

• Shows exact words that competitors rank for
• 240+ million keyword database in the US and 100+ other countries/regions
• Huge database of 3 billion keywords
• Covers all your keyword research and ongoing monitoring bases
• Excellent domain analysis
• Provides insights on searcher behavior
• Runs the world's largest real-time backlink index (over 12 trillion)
• Crawls 4 billion web pages every 24 hours, with new data updated every 15 minutes
• Site Explorer feature helps you see all backlinks and SEO metrics for any website
• Content Explorer feature helps you understand which sites are not linking back to you, so you can get the best results for your content and search traffic
• Provides automated daily/weekly/monthly ranking reports
• Track keyword rankings from any location
• Provides graphical ranking history reports
• You can set up alerts for keywords relevant to your business and the tool will notify you via email (helping you gain new opportunities to serve your audience)

Try Ahrefs: www.ahrefs.com

2. Moz Pro SEO Software

You must first find Moz Pro before you can search for SEO software tools.

By decoding the amount of data online, the tool helps you improve your search engine visibility and rankings, thus providing you with the highest quality data and practical insights for decision making.

Standout features include keyword ranking, keyword research, link analysis, web crawling, on-page optimization, and comprehensive reports with action-based recommendations.

Why we like Moz Pro.

• It is a multi-functional SEO software tool that combines all the elements of a perfect SEO tool into one suite
• User-friendly and requires no specialized technical SEO expertise to operate
• Link SEO data directly to business results
• Access SEO metrics for every page you visit online
• Identify rich backlink outreach opportunities
• Benchmark your site against competitors' sites
• Identify useful, valuable and strategic content topics for your website
• Monitor the web to mention your brand, products and competitors
• Access inbound marketing resources

Try Moz: www.moz.com

3. SEMrush SEO software

This tool provides comprehensive keyword research, domain analysis, backlink tracking and search breakdowns on desktop and mobile platforms.

Although it is not as compact as Moz Pro, the tool has an excellent feature called SEO Creative that gives it a competitive edge over other tools.

The SEO creative feature allows you to identify high-value pages on your website so you can optimize them based on click-through rate (CTR) and display counts, as well as other on-page metrics. Once pages are selected, SEMrush lets you know how to prioritize them and how much traffic you can get based on this alignment.

It also has Trello integration, which means you can create tasks and delegates within your team.

Why we like SEMrush.

• Its SEO creative features offer unique value
• Identify high probability ranking pages
• Hyperlocal SEO targeting
• Keyword Suggestions
• Proactive SEO suggestions
• You can run campaigns with multiple targets by city segment at once
• Custom business solutions for specific marketing needs, such as on-site training, add-ons and custom keyword databases
• Position tracking tools to check which keywords trigger different SERP features that you and your competitors have

Get SEMrush 7 Day FREE trial: www.semrush.com

4. WordLift

After performing an SEO analysis using one of the above SEO tools, you absolutely need to get your hands dirty and start improving your web pages to get more traffic. WordLift focuses on semantic SEO, which will help you reach a wider audience and unleash the power of artificial intelligence to enrich your content.

The tool analyzes the content of articles and pages, detects the content through natural language processing, and then adds schema.org metadata layers. In this way, WordLift turns your web text into an open book for search engines, which ultimately understands your pages explicitly and delivers them to users who are looking for the exact information they need.

And there's more: WordLift acts like a clever librarian, helping you organize your content. In fact, it improves the information architecture of your site and provides relevant internal links for your readers, and ultimately leads to an engaging user experience.

WordLift can be used both as a WordPress plugin and as a cloud service, thanks to an easy-to-install JavaScript library that can be used on any CMS.

There are several plans available to meet the needs and expectations of businesses and websites of all sizes. WordLift Business Subscription also includes full access to WooRank, an SEO platform that analyzes your website and allows you to measure progress against SEO rankings.

Why we like WordLift.

• Offers a unique and comprehensive approach to semantic SEO
• Add schema.org markup to your content so that search engines can optimally index and display your site
• Organize your content and build a public knowledge graph of your website
• Extend the average time spent on your site and engage readers with relevant content recommendations
• Enrich your content with meaningful internal links
• Support your writing process with trustworthy contextual facts
• Extend your website with an internal glossary, which is of great value in terms of SEO as it helps search engines understand the semantic domain of your website

Try WordLift www.wordlift.io

5. PowerSuite SEO Software

The toolkit contains four elements that have features that make it perfect for your SEO needs. These include

• Rank Tracker
• SEO Spy Glass
• Website auditor
• Link Assistant
• Rank Tracker

This feature allows you to monitor search rankings by tracking keywords and checking them within a specified schedule.

Features such as keyword suggestions, result comparisons and exportable reports are available in the rank tracker with the click of a button.

The best part about this feature, which allows you to view rankings by keyword, is that its interface is easy to use while providing accurate data and other bases for decision making.

SEO Spy Glass

This feature monitors your competitors' backlinks, which in turn helps you identify viable or appropriate link building opportunities for your own website.

It can also help you identify potentially harmful domains, provide detailed statistics on your backlinks, provide multiple backlink data information/sources, and generate useful reports for decision making.

Website auditor

This feature allows you to optimize your website to rank well based on keywords.

Literally, it will do all the work, providing you with useful content analysis, domain overviews, and a full audit of your site so you can identify problem areas and take the necessary steps to correct and/or optimize your site on-site.

Link Assistant

When used in the right way, this feature makes link building much easier.

It allows you to identify websites that can be visited, manage emails, and still keep track of the links you may obtain over time. It is also available with Google Analytics integration, which helps you identify link building opportunities that would not otherwise occur.

Why we like SEO PowerSuite.

• Unlimited free trial options (but limited functionality)
• If you have the tool, you can choose to get each of its four elements (if you don't need all of them)
• Helps track your site's rankings
• Helps you optimize your website, posts and pages
• Helps you identify link building opportunities
• Detailed reports with customizable templates

Try SEO Powersuite: www.link-assistant.com

The SEO software market is constantly gaining new tools, so if you are confused about which SEO software tool to choose, it is best to go with these five recommended tools, which are often widely used and reviewed.

Get Headline Inspiration with Linkbait Generator

This tool should be categorized as fun and amusing, but MAYBE helpful or able to inspire some creativity. Go to Linkbait Generator and type in your topic (for example digital marketing) and the tool will automatically generate different shocking headlines. The headlines are engineered to drive clicks by being shocking or intriguing.

The headlines are funny and maybe not be 100% useful or relevant, but 1) They can be amusing and 2) They may inspire your creativity if you are stuck with finding a good headline.

It is free but you have to enter an email to access it (you can enter any madeup email address if you don’t want to give up yours).

When to Use it:

To help you come up with a headline for a post or a way to frame the topic you are writing about.

Pros:

• Free
• Fast
• Easy
• Amusing

Cons:

• Many of the headlines are funny but not really usable depending on your topic.

Portent Content Idea Generator

Have an idea for a blog post or social media update but not sure how to pull it together or what to write about? The Portent Content Idea Generator can help!

This tool will give you ideas for any topic that you enter. Once you enter the topic you can refresh again and again to get more ideas. While it may not give you the exact blog post title you are looking for, it will get you started thinking differently. It is a great way to get your creative juices flowing and explore your topic from different angels.

When to Use It:

To get inspiration about a topic once you already have a base subject or idea.

Pros:

• Free
• Easy
• Fun

Cons:

• It uses a formula, so the ideas aren’t always relevant

Understand Trending Content with BuzzSumo

BuzzSumo is a great tool if you want to take a data-based approach to content and really know what is already trending. If part of your strategy is fo share relevant, trending content BuzzSumo is great.

You can enter a topic, like social media and see top posts as well as what is trending.

This can be great for 1) Content inspiration and 2) Finding great content to share. Sharing content from your accounts that is already heavily shared or trending is a great way to drive engagements of your posts.

The paid account of BuzzSumo has even more capabilities, but you can already start exploring content topics and data trends with the free account.

When To Use It:

To explore what is shared and trending around a topic. You can use these insights to develop your own content around these themes, or to share the popular content discovered by Buzzsumo.

Pros:

• Easy to use
• Interesting
• Actionable
• Free

Cons:

• Unlock more value with a paid account
• Not relevant for all businesses

Email Marketing Best Practice

With technology being an integral part of day-to-day business communication, people often assume that reaching clients and prospects via email is a no brainer. But take caution and comply with regulation to stay ahead in the game.

Know the law inside out

It is imperative that marketers are fully aware of their legal responsibilities and adhere to best practice to ensure their messages are more than just compliant.

When sending direct marketing by email, businesses must comply with the Privacy & Electronic Communications Regulations (PECR), the key piece of legislation relating to email marketing. If a business knows the name of the person who will receive the message, they are also processing personal data and must also comply with the Data Protection Act.

The Information Commissioner’s Office (ICO) enforces a range of legislation, including the Data Protection Act and the PECR.

According to the ICO, “The PECR sets out rules for those who conduct marketing by electronic means, and includes requirements for the security and confidentiality of services, the processing of traffic and location data and the use of directories.”

Understand your email camps

Businesses are split into two camps from a PECR perspective. There are corporate subscribers; email addresses belonging to limited companies and PLCs and individual subscribers; sole traders and non-limited companies, which in the eyes of the law, are treated in a similar way to consumers when it comes to email marketing.

Unsolicited marketing emails can be sent to corporate subscribers but an opt-out or unsubscribe option must be included and the sender must be apparent.

The PECR does not protect employees of a corporate subscriber from receiving non-business related offers, though this should be avoided under advertising industry regulations.

The PECR does, however, protect individual subscribers who must not be contacted without prior consent unless details have been obtained in the course of a sale. Even then you may only contact them about your own similar products or services while giving them the opportunity to opt out of receiving further marketing messages each time.

The ICO is able to act if a complaint is received and upheld where unsolicited emails have been sent outside of these ‘soft opt-in’ rules.

Avoid falling foul of the rules

The ICO made headlines in November for levying its first fines so the cost of not adhering to regulations can cost a business dearly, although arguably the impact of ongoing, irrelevant and untargeted emails is equally damaging to a company’s reputation. Ultimately, bad email practice can impact the ability of an organisation to continue to send email marketing campaigns. The key to being a successful and reputable marketer is not to simply adhere to various legislations, but to exercise best practice.

Ensure targeting is robust and relevant

Do your reputation justice by ensuring your email marketing campaigns are strategic, targeted and relevant. Just because you can market to people it doesn’t necessarily mean you should.

Here are four top tips to consider for intelligent email marketing

1. Don’t waste precious time and money marketing to unsuitable customers/prospects, such as clients who are not interested in your offering or who are not in a financial position to uptake.

2. Ensure your data is current and clean. This will help the chances of getting your messages delivered and there are some revolutionary marketing tools that you can apply to a prospect database to further improve its chances of being well received.

3. Make the most of pre-screening tools to help determine whether a product is required and also if it is financially viable for your prospects to act on your product offering.

4. Take advantage of demographic information, to get a bigger return on investment.

Exhaust your resources

A business’ data is a valuable and sensitive commodity so know your legal obligations inside out and adhere to the guidelines of best practice. Make your material interesting and personalised whenever possible.

With the increasing ease at which all emails can be deemed ‘junk’ by the recipient at the click of a button, it has never been so important to ensure all resources are exhausted to reach the people that can make a purchasing decision about a product or service.

Few suggested articles:

About Opt in and Spam Law in UK

Email Marketing For Non Profit Organization

OFFER IRRESISTIBLE INCENTIVES TO INCREASE YOUR MAILING LIST 

4 Steps To Harness The Addictive Power Of Email

All-in-one outreach tool - Postaga

Growing website traffic is no easy feat. From promoting your website to doing outreach to building links, the entire process is incredibly time-consuming and labor-intensive. At least - it used to be. Digital marketers, SEO pros, and site owners, if snagging quality links and building organic traffic to your website is the bane of your existence, then allow the tool in today’s product showcase to take the workload on for you. Today I’m gonna be telling you about Postaga, an all-in-one outreach tool to help you easily and quickly build quality links and drive traffic to your website.

With a number of campaign types to choose from, you can uncover all of your untouched outreach opportunities. Let’s get into it. Your Postaga dashboard will display your total campaigns and some at-a-glance stats about them, like the reply and open rates. Let’s go ahead and create a link building and outreach campaign! The Postaga help wizard will ask you what kind of outreach you want to do. There are a few options: promote a blog post; promote a product, service, or app; or do cold outreach. AppSumo has a pretty stellar blog, so let’s choose that one.

Postaga will ask for my URL and analyze the post to make a recommendation based on the content. Alright, now let’s say I really want to get this blog post out into the world. I’m going to start a resource campaign, which means I’m going to hit up relevant websites that might mention and link back to my blog post from theirs. To do this, I’ll start by entering my blog post.

Then, Postaga’s magical AI will analyze my post and pull important info from the content, like nailing down the content’s target keyword. You can change or enter any of this information manually, as well as include custom merge fields from your emails. Next up, we’re going to find relevant resources on our topic based on the keyword. Here are the results Postaga pulled. Check ‘em out and select the resource pages that you catch your eye, then click Analyze Links.

Postaga will then deliver information about the contact behind the resource page. You’ll see Postaga’s AI is even pulling specific authors! This means you can pitch your content to a person, instead of some generic info@email. And if Postaga can’t find an author, it’ll pull other links like their blog page, website, and more to help you find a specific contact. No more clicking through LinkedIn search pages for a name and email! Once you hit Get Contacts, Postaga will return the contact details.

It’s going to do its best to find the first and last names of authors so your emails are personalized, but any information that didn’t get pulled can always be added manually. Postaga will also try to find the Twitter and LinkedIn handle of each contact, so you can reach out that way as well. You probably noticed this number right here: This is Postaga’s best guess at the deliverability of this email, so you have a pretty clear idea on whether or not your message will hit their inbox before you hit send.

Alright, you’ve selected all of your contacts! Now let’s send some emails. If you want to use an outside email program, you totally can: just export the contacts to a CSV. Or you can keep the entire operation in-house, and move onto the next step in Postaga which is the Email Sequence. Postaga comes stocked with a bunch of built-in email campaigns, templates, and cadences, and each one comes with its own set of elements. So for the purpose of our demo, let’s continue with a resources campaign. You’ll see this sequence involves an email, three day wait, and a follow up email. Go ahead and edit the sequence as you wish, adding additional wait times and emails. You’ll see that you can select from a variety of email types in this drop down menu. Once you’ve nailed down your sequence, head to the email preview section, which shows you the emails that’ll be going out.

If you want to make any changes to this template, just hit the edit button. You can also override individual emails, and check this out: Postaga will pull relevant text snippets from that contact’s resource page. So let’s say you want to personalize an email even further and refer to one of their articles- you can do it without ever reading their content! We won’t tell. Finally you'll set up the rules and schedule for the campaign and hit SCHEDULE. Postaga will take it from here. The last thing I want to show you is the campaign screen. Here, you’ll find all of your campaigns.

When you click into one, you can check out all of its related data at-a-glance, like who received, opened it, and replied to our messages. Click on one of those replies and you’ll actually see the full correspondence! We’ve only covered the tip of the iceberg of what this tool can do. You can finally get the quality links and traffic that you want with none of the effort. So get your hands on Postaga today!

Best thing, Postaga offering FREE plan at this moment, you can have 6 campaign per month and 1000 email send.

More info:

https://appsumo.com/postaga/

Private Hoster Network always share great digital marketing tools, We are a digital marketing agency in Malaysia.

Event Registration App - All According to Plan

Tell me if this has ever happened to you. Your event planning process descends from creative dream boards to spreadsheet MADNESS. And after a last minute rescheduling kerfuffle that confused your event attendees, nobody offered up any questions during the Q&A. Yikes. Whether this was your IRL experience or I just described your worst nightmare, rest assured that you can boost attendee engagement and keep everyone on the same page with the super easy-to-use tool in today’s product intro. I can't wait to tell you about Eventee, which helps you create a mobile app to enhance attendee experience through engaging features and a streamlined interface. Within MINUTES, you’ll have a user-friendly event mobile app for your virtual and in-person happenings.

Let’s create our first event! Eventee’s goal is to make everything as easy as possible, so kick starting an event is as easy as filling out a form. Then you’ll add new sessions just by clicking on the timeline and entering all of the relevant details, including presentation files, speakers, livestream URLs and virtual meeting rooms for your online events. Over in the speakers tab, you can upload the speakers’ bios, photo, and contact and social info.

Finally, check out the Workshops area to view who’s booked for your workshops. So now that you’ve got your event set up, you’ll want to engage your audience! The News Feed is where you can communicate using posts that can be scheduled in advance. Then with the Twitter and Instagram integrations, you can include the accounts and hashtags related to your event. Next, the Q&A is used for attendees to ask questions during the session.

These questions won’t be made visible to your guests unless they’re approved by a moderator. Finally, the live polling feature lets you prepare polls and collect responses from your attendees. Eventee lets you use custom branding and even upload your own header image for the event, so when your attendee arrives, they’ll recognize your brand. When a guest clicks into the schedule, the session will launch and, for online events, immediately begin streaming. You’ll also see over on the right is where the newsfeed and Q&A appear. There is still one more feature that you HAVE to see. Eventee brings you Tinder for business networking. By swiping on fellow event attendees, guests will match with each other, allowing them to chat and exchange contact info.

They can even schedule one-on-ones directly within the app! While your event is rockin’ and rollin’, Eventee crunches the analytics, bringing you an at-a-glance overview of how things are going. You can also take a look at individual session stats in the Session Insights tab and cruise on over to the Networking Analytics overview to see how many attendees are using the feature.Well, the possibilities are endless! Truly engage with your event attendees either in person or online. Get your hands and events on Eventee today!.

Checkout: https://appsumo.com/eventee/

We share a lot of digital marketing tools from time to time, do check out our website, we are Private Hoster Network, a digital marketing agency in Malaysia