tag:blogger.com,1999:blog-71918994766850183032024-03-19T05:24:21.948-07:00Digital Marketing Q&ALearn Google Digital Garage and Digital Marketing Skill via Question and AnswerCalvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.comBlogger25125tag:blogger.com,1999:blog-7191899476685018303.post-30531990979357580662021-06-19T06:17:00.013-07:002021-06-19T06:58:35.839-07:00 5 Best Search Engine Optimization Software to Improve Your Search Rankings 2021<p><br /></p><p>The best SEO tools to improve your search rankings, before you proceed, perhaps you want to know <a href="https://www.calvyn.com/what-is-search-engine-optimization/" target="_blank">what is search engine optimization</a>?</p><p></p><ul style="text-align: left;"><li><a href="#Ahrefs">Ahrefs SEO Software</a></li><li><a href="#Moz">Moz Pro SEO Software</a></li><li><a href="#SEMrush">SEMrush SEO Software</a></li><li><a href="#WordLift">WordLift</a></li><li><a href="#PowerSuite">PowerSuite SEO Software</a></li></ul><p></p><p>Numerous surveys show that over 70% of consumers (and the number is growing) search online before visiting a business or making a purchase. But how do you handle the volume of information online to secure yourself a spot on the first page (or at least the first three pages) of search engines? SEO software may be able to help you.</p><p>Search engine optimization (SEO), also known as natural search marketing, is the process of sending signals to search engines that your website is the best, most trusted and most authoritative in your industry.</p><p>Ideally, search engines are constantly sifting through billions of pieces of content online to select only what is valuable to searchers - in this case - your target audience or customers.</p><p>They are an excellent source of targeted clicks, so to prove that your website is the best one worth showing to your target audience, you can perform one of two actions.</p><p></p><ul style="text-align: left;"><li>Get an SEO expert to ensure you rank highest in search engine results</li><li>Get SEO software tools that can analyze your site and help you improve your rankings</li></ul><p></p><p>Finding SEO experts can sometimes be expensive, especially for those just starting out or starting a business. However, if you can afford it, this is one of the best ways to manage your SEO needs.</p><p>Experts will also analyze, review and implement changes to your site in order to optimize it for search engines - in short, they know which buttons to touch to get you to the top.</p><p>They understand site requirements such as keyword research, SEO copywriting, site layout, internal and external linking, and SEO search engine marketing and advertising techniques.</p><p>On the other hand, SEO software tools are ideal because they not only analyze your site, but also provide you with recommendations and help you rank better without having to pay for display positions.</p><p></p><blockquote>Read also: Edge can support Ask Cortana and a second search engine in its context menu</blockquote><p></p><p>However, it is up to you to interpret the results of your analysis and optimize them yourself.</p><p>Some of the tasks that SEO software tools can help you accomplish include</p><p></p><ul style="text-align: left;"><li>Provide insights through keyword analysis, backlink tracking and trend analysis</li><li>Determine the best search relevance strategy for your website</li><li>Provide competitor data and industry analysis</li><li>Provide insights on areas of improvement for your website</li><li>Provide background reports on optimization metrics</li><li>Some offer paid search optimization tools that analyze pay-per-click advertising, conversion metrics and ad display positions</li></ul><p></p><p>Before getting an SEO software tool, you need to know what to look for in an SEO software tool.</p><p>A good SEO software tool should ideally provide the following features.</p><p></p><ol style="text-align: left;"><li>Effective keyword tool discovery</li><li>Competitive analysis, including the tactics they use</li><li>Website audit with recommendations for improvement</li><li>Scalability - can handle large amounts of data</li><li>Support for local and international markets</li><li>Perform SEO on various platforms including social, mobile and desktop</li><li>Change tracking and monitoring metrics</li><li>Customer support and ongoing professional guidance</li><li>Can be purchased online through a reputable provider (preferably the company offering the product) or the company's official website</li></ol><p></p><p>Now that you know what SEO software can do for you, and what to consider when looking for SEO software, the next step is to find reliable tools.</p><h2 style="text-align: left;">The best SEO tools to improve your search rankings</h2><div><br /></div><div><div>The best SEO tools to improve your search rankings</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU3RQqrsCr_p-_tDi_57uPDiCMFXT_zPg0yt6-FwtO-fADydLb4QqBL2olDFCXR81496eVQMA4jEJM0l51xcQonxiQOjWea_V-uDaUux4TlE7zdL4_II1UJS7W2knFtTbNygBnJzj0WOQ/s1200/ahrefs.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgU3RQqrsCr_p-_tDi_57uPDiCMFXT_zPg0yt6-FwtO-fADydLb4QqBL2olDFCXR81496eVQMA4jEJM0l51xcQonxiQOjWea_V-uDaUux4TlE7zdL4_II1UJS7W2knFtTbNygBnJzj0WOQ/w400-h210/ahrefs.jpg" width="400" /></a></div><br /><div><br /></div><h3 id="Ahrefs" style="text-align: left;">1. Ahrefs SEO Software</h3><div>This tool has been praised for its excellent web crawling capabilities (over 6 billion pages per day), comprehensive domain monitoring and analysis, and in-depth SERP analysis.</div><div><br /></div><div>Ahrefs comes with a dashboard that shows everything you need to perform an SEO campaign in a summary and detailed format.</div><div><br /></div><div>This SEO software tool meets all your SEO needs by providing comprehensive reporting, competitor analysis, keyword research, backlink checking, researching what content is appropriate for your niche, keyword rank tracking and monitoring your niche through alerts.</div><div><br /></div><div>It also comes highly recommended by leading marketing and SEO experts such as Neil Patel (KissMetrics), Brian Dean (Backlinko) and Jon Cooper (Pointblankseo).</div><div><br /></div><div>Why we like Ahrefs.</div><div><br /></div><div><ul style="text-align: left;"><li>Shows exact words that competitors rank for</li><li>240+ million keyword database in the US and 100+ other countries/regions</li><li>Huge database of 3 billion keywords</li><li>Covers all your keyword research and ongoing monitoring bases</li><li>Excellent domain analysis</li><li>Provides insights on searcher behavior</li><li>Runs the world's largest real-time backlink index (over 12 trillion)</li><li>Crawls 4 billion web pages every 24 hours, with new data updated every 15 minutes</li><li>Site Explorer feature helps you see all backlinks and SEO metrics for any website</li><li>Content Explorer feature helps you understand which sites are not linking back to you, so you can get the best results for your content and search traffic</li><li>Provides automated daily/weekly/monthly ranking reports</li><li>Track keyword rankings from any location</li><li>Provides graphical ranking history reports</li><li>You can set up alerts for keywords relevant to your business and the tool will notify you via email (helping you gain new opportunities to serve your audience)</li></ul><div>Try Ahrefs: <a href="http://www.ahrefs.com">www.ahrefs.com</a></div><br /><div><br /></div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPqMzHW42uUpaqC2wNaFqkaTAMszyvWQ0V6WaynVLie-ODWw8Ugye3o53Uc4minUQpHLUV79ZehH25oSOpcMZtAqtw5eRMzxa8bBzEGp4_lasSiNeFTFzAy9MVIdAXqaUh-WR8b-msXaw/s862/moz.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="252" data-original-width="862" height="118" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPqMzHW42uUpaqC2wNaFqkaTAMszyvWQ0V6WaynVLie-ODWw8Ugye3o53Uc4minUQpHLUV79ZehH25oSOpcMZtAqtw5eRMzxa8bBzEGp4_lasSiNeFTFzAy9MVIdAXqaUh-WR8b-msXaw/w400-h118/moz.jpg" width="400" /></a></div><br /><h3 id="Moz" style="text-align: left;">2. Moz Pro SEO Software</h3><div>You must first find Moz Pro before you can search for SEO software tools.</div><div><br /></div><div>By decoding the amount of data online, the tool helps you improve your search engine visibility and rankings, thus providing you with the highest quality data and practical insights for decision making.</div><div><br /></div><div>Standout features include keyword ranking, keyword research, link analysis, web crawling, on-page optimization, and comprehensive reports with action-based recommendations.</div><div><br /></div><div>Why we like Moz Pro.</div><div><ul style="text-align: left;"><li>It is a multi-functional SEO software tool that combines all the elements of a perfect SEO tool into one suite</li><li>User-friendly and requires no specialized technical SEO expertise to operate</li><li>Link SEO data directly to business results</li><li>Access SEO metrics for every page you visit online</li><li>Identify rich backlink outreach opportunities</li><li>Benchmark your site against competitors' sites</li><li>Identify useful, valuable and strategic content topics for your website</li><li>Monitor the web to mention your brand, products and competitors</li><li>Access inbound marketing resources</li></ul><div>Try Moz: <a href="http://www.moz.com">www.moz.com</a></div><div><br /></div><ul style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJATU1-Pwy-4VnBIY4xOGejuZMV7kUbox_4lQi9Bj-31-ItSWKw75WK_Kb8jo6OsGlQPuIZTP2juxlwo5TPytUz1n-UV_wWN2bxmvrKK-l0KHn6S0XiSmNqLn_UM69HKhsEWodwqqpBbs/s299/semrush.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="168" data-original-width="299" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJATU1-Pwy-4VnBIY4xOGejuZMV7kUbox_4lQi9Bj-31-ItSWKw75WK_Kb8jo6OsGlQPuIZTP2juxlwo5TPytUz1n-UV_wWN2bxmvrKK-l0KHn6S0XiSmNqLn_UM69HKhsEWodwqqpBbs/w400-h225/semrush.jpg" width="400" /></a></div></ul></div><h3 id="SEMrush" style="text-align: left;">3. SEMrush SEO software</h3><div>This tool provides comprehensive keyword research, domain analysis, backlink tracking and search breakdowns on desktop and mobile platforms.</div><div><br /></div><div>Although it is not as compact as Moz Pro, the tool has an excellent feature called SEO Creative that gives it a competitive edge over other tools.</div><div><br /></div><div>The SEO creative feature allows you to identify high-value pages on your website so you can optimize them based on click-through rate (CTR) and display counts, as well as other on-page metrics. Once pages are selected, SEMrush lets you know how to prioritize them and how much traffic you can get based on this alignment.</div><div><br /></div><div>It also has Trello integration, which means you can create tasks and delegates within your team.</div><div><br /></div><div>Why we like SEMrush.</div><div><br /></div><div><ul style="text-align: left;"><li>Its SEO creative features offer unique value</li><li>Identify high probability ranking pages</li><li>Hyperlocal SEO targeting</li><li>Keyword Suggestions</li><li>Proactive SEO suggestions</li><li>You can run campaigns with multiple targets by city segment at once</li><li>Custom business solutions for specific marketing needs, such as on-site training, add-ons and custom keyword databases</li><li>Position tracking tools to check which keywords trigger different SERP features that you and your competitors have</li></ul><div>Get SEMrush 7 Day FREE trial: <a href="https://www.calvyn.com/semrush">www.semrush.com</a></div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqyRfh6llWRlI3ZzSLjTu-t9JZi0GgErKufMfev_xddi0519DCJkcZyCrn0n7ZvWYoZ4qGDOIXlK0vLHpBa-00W4Bij7KvvH2vtNjLubVxj53LOVVCcmRimVpISiYfuL-RqDa5JiqbzXA/s2000/wordlift.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="650" data-original-width="2000" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqyRfh6llWRlI3ZzSLjTu-t9JZi0GgErKufMfev_xddi0519DCJkcZyCrn0n7ZvWYoZ4qGDOIXlK0vLHpBa-00W4Bij7KvvH2vtNjLubVxj53LOVVCcmRimVpISiYfuL-RqDa5JiqbzXA/w400-h130/wordlift.png" width="400" /></a></div><br /><div><br /></div><h3 id="WordLift" style="text-align: left;">4. WordLift</h3><div>After performing an SEO analysis using one of the above SEO tools, you absolutely need to get your hands dirty and start improving your web pages to get more traffic. WordLift focuses on semantic SEO, which will help you reach a wider audience and unleash the power of artificial intelligence to enrich your content.</div><div><br /></div><div>The tool analyzes the content of articles and pages, detects the content through natural language processing, and then adds schema.org metadata layers. In this way, WordLift turns your web text into an open book for search engines, which ultimately understands your pages explicitly and delivers them to users who are looking for the exact information they need.</div><div><br /></div><div>And there's more: WordLift acts like a clever librarian, helping you organize your content. In fact, it improves the information architecture of your site and provides relevant internal links for your readers, and ultimately leads to an engaging user experience.</div><div><br /></div><div>WordLift can be used both as a WordPress plugin and as a cloud service, thanks to an easy-to-install JavaScript library that can be used on any CMS.</div><div><br /></div><div>There are several plans available to meet the needs and expectations of businesses and websites of all sizes. WordLift Business Subscription also includes full access to WooRank, an SEO platform that analyzes your website and allows you to measure progress against SEO rankings.</div><div><br /></div><div>Why we like WordLift.</div><div><br /></div><div><ul style="text-align: left;"><li>Offers a unique and comprehensive approach to semantic SEO</li><li>Add schema.org markup to your content so that search engines can optimally index and display your site</li><li>Organize your content and build a public knowledge graph of your website</li><li>Extend the average time spent on your site and engage readers with relevant content recommendations</li><li>Enrich your content with meaningful internal links</li><li>Support your writing process with trustworthy contextual facts</li><li>Extend your website with an internal glossary, which is of great value in terms of SEO as it helps search engines understand the semantic domain of your website</li></ul><div>Try WordLift <a href="http://www.wordlift.io">www.wordlift.io</a></div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuMJXVsGOZzgqO9ZpYsZvYzFeygoNCsjK3F1InRqreQYzj7MRzqTXwVVv6Qjv0G3wWUWrUrDuKKpXhXyBX5RbThxEZpYu3I42PpAH6Zd9an3JRYGRfxdBahsxl4dBcyOj7YIST8dsSKUI/s1416/powersuite-seo.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="356" data-original-width="1416" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuMJXVsGOZzgqO9ZpYsZvYzFeygoNCsjK3F1InRqreQYzj7MRzqTXwVVv6Qjv0G3wWUWrUrDuKKpXhXyBX5RbThxEZpYu3I42PpAH6Zd9an3JRYGRfxdBahsxl4dBcyOj7YIST8dsSKUI/w400-h100/powersuite-seo.png" width="400" /></a></div><h3 id="PowerSuite" style="text-align: left;">5. PowerSuite SEO Software</h3><div>The toolkit contains four elements that have features that make it perfect for your SEO needs. These include</div><div><br /></div><div><ul style="text-align: left;"><li>Rank Tracker</li><li>SEO Spy Glass</li><li>Website auditor</li><li>Link Assistant</li><li>Rank Tracker</li></ul></div><div><br /></div><div>This feature allows you to monitor search rankings by tracking keywords and checking them within a specified schedule.</div><div><br /></div><div>Features such as keyword suggestions, result comparisons and exportable reports are available in the rank tracker with the click of a button.</div><div><br /></div><div>The best part about this feature, which allows you to view rankings by keyword, is that its interface is easy to use while providing accurate data and other bases for decision making.</div><div><br /></div><div><b>SEO Spy Glass</b></div><div><br /></div><div>This feature monitors your competitors' backlinks, which in turn helps you identify viable or appropriate link building opportunities for your own website.</div><div><br /></div><div>It can also help you identify potentially harmful domains, provide detailed statistics on your backlinks, provide multiple backlink data information/sources, and generate useful reports for decision making.</div><div><br /></div><div><b>Website auditor</b></div><div><br /></div><div>This feature allows you to optimize your website to rank well based on keywords.</div><div><br /></div><div>Literally, it will do all the work, providing you with useful content analysis, domain overviews, and a full audit of your site so you can identify problem areas and take the necessary steps to correct and/or optimize your site on-site.</div><div><br /></div><div><b>Link Assistant</b></div><div><br /></div><div>When used in the right way, this feature makes link building much easier.</div><div><br /></div><div>It allows you to identify websites that can be visited, manage emails, and still keep track of the links you may obtain over time. It is also available with Google Analytics integration, which helps you identify link building opportunities that would not otherwise occur.</div><div><br /></div><div>Why we like SEO PowerSuite.</div><div><br /></div><div><ul style="text-align: left;"><li>Unlimited free trial options (but limited functionality)</li><li>If you have the tool, you can choose to get each of its four elements (if you don't need all of them)</li><li>Helps track your site's rankings</li><li>Helps you optimize your website, posts and pages</li><li>Helps you identify link building opportunities</li><li>Detailed reports with customizable templates</li></ul><div>Try SEO Powersuite: <a href="http://www.link-assistant.com">www.link-assistant.com</a></div></div><div><br /></div><div>The SEO software market is constantly gaining new tools, so if you are confused about which SEO software tool to choose, it is best to go with these five recommended tools, which are often widely used and reviewed.</div><div><br /></div></div>Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-74917719929249783952021-04-05T08:22:00.005-07:002021-04-05T08:22:35.941-07:00Get Headline Inspiration with Linkbait Generator<p>This tool should be categorized as fun and amusing, but MAYBE helpful or able to inspire some creativity. Go to <a href="http://linkbaitgenerator.com/marketing/index.php" target="_blank">Linkbait Generator</a> and type in your topic (for example digital marketing) and the tool will automatically generate different shocking headlines. The headlines are engineered to drive clicks by being shocking or intriguing.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQER2G4QhFEtIA05EHGpinU_khMpgYAfPhZZu0uXd-TW36gZZx9Z5-QIm4DvBtaqv_oxhlQEB4GaGvFNk3sy-l4qUtKNf5T0tTGb825-WbwzD8Gp3X0B5ZHYPaHK8TuKxiDR87074j_qY/s768/linkbaitgenerator.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="407" data-original-width="768" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQER2G4QhFEtIA05EHGpinU_khMpgYAfPhZZu0uXd-TW36gZZx9Z5-QIm4DvBtaqv_oxhlQEB4GaGvFNk3sy-l4qUtKNf5T0tTGb825-WbwzD8Gp3X0B5ZHYPaHK8TuKxiDR87074j_qY/w400-h213/linkbaitgenerator.png" width="400" /></a></div><br /><p>The headlines are funny and maybe not be 100% useful or relevant, but 1) They can be amusing and 2) They may inspire your creativity if you are stuck with finding a good headline.</p><p>It is free but you have to enter an email to access it (you can enter any madeup email address if you don’t want to give up yours).</p><p>When to Use it:</p><p>To help you come up with a headline for a post or a way to frame the topic you are writing about.</p><p>Pros:</p><p></p><ul style="text-align: left;"><li>Free</li><li>Fast</li><li>Easy</li><li>Amusing</li></ul><p></p><p>Cons:</p><p></p><ul style="text-align: left;"><li>Many of the headlines are funny but not really usable depending on your topic.</li></ul><p></p>Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com2tag:blogger.com,1999:blog-7191899476685018303.post-46206321301398202582021-04-05T08:19:00.001-07:002021-04-05T08:19:19.660-07:00Portent Content Idea Generator<p>Have an idea for a blog post or social media update but not sure how to pull it together or what to write about? The <a href="https://www.portent.com/tools/title-maker/" target="_blank">Portent Content Idea Generator</a> can help!</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh9pBNe1fQWZu9Ja7mJ65cJSG9nHPcS_SDLjrRkfbIWJlhhCMDhjIqJW2kmPsweLOB4WDY9b4IpnUmgc8AD9wQQUHta5x14JCPxvaO1uoEa_oi9GLPLB045pP8BrbPY3mtWw2YwFHLipI/s1343/portent.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="673" data-original-width="1343" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh9pBNe1fQWZu9Ja7mJ65cJSG9nHPcS_SDLjrRkfbIWJlhhCMDhjIqJW2kmPsweLOB4WDY9b4IpnUmgc8AD9wQQUHta5x14JCPxvaO1uoEa_oi9GLPLB045pP8BrbPY3mtWw2YwFHLipI/w400-h200/portent.png" width="400" /></a></div><br /><p>This tool will give you ideas for any topic that you enter. Once you enter the topic you can refresh again and again to get more ideas. While it may not give you the exact blog post title you are looking for, it will get you started thinking differently. It is a great way to get your creative juices flowing and explore your topic from different angels.</p><p>When to Use It:</p><p>To get inspiration about a topic once you already have a base subject or idea.</p><p>Pros:</p><p></p><ul style="text-align: left;"><li>Free</li><li>Easy</li><li>Fun</li></ul><p></p><p>Cons:</p><p></p><ul style="text-align: left;"><li>It uses a formula, so the ideas aren’t always relevant</li></ul><p></p>Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com1tag:blogger.com,1999:blog-7191899476685018303.post-15378199703606531362021-04-05T08:13:00.002-07:002021-04-05T08:14:11.100-07:00Understand Trending Content with BuzzSumo<p>BuzzSumo is a great tool if you want to take a data-based approach to content and really know what is already trending. If part of your strategy is fo share relevant, trending content BuzzSumo is great.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ENwF40gynKiDECBFm5JHhdau5hPSeJnrxwhxYSsdFRtgMaf5tltP674RXqYQhqjHRKVmsgzjQoWFpuH8fTKqE-qBlQ237etSVTxBeaTP6zNCJnmn-S9OVPRE8D8UnFUm9I5BFKcJbmg/s1423/buzzsumo.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="754" data-original-width="1423" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ENwF40gynKiDECBFm5JHhdau5hPSeJnrxwhxYSsdFRtgMaf5tltP674RXqYQhqjHRKVmsgzjQoWFpuH8fTKqE-qBlQ237etSVTxBeaTP6zNCJnmn-S9OVPRE8D8UnFUm9I5BFKcJbmg/w400-h213/buzzsumo.png" width="400" /></a></div><br /><p>You can enter a topic, like social media and see top posts as well as what is trending.</p><p>This can be great for 1) Content inspiration and 2) Finding great content to share. Sharing content from your accounts that is already heavily shared or trending is a great way to drive engagements of your posts.</p><p>The paid account of BuzzSumo has even more capabilities, but you can already start exploring content topics and data trends with the free account.</p><p>When To Use It:</p><p>To explore what is shared and trending around a topic. You can use these insights to develop your own content around these themes, or to share the popular content discovered by <a href="https://buzzsumo.com/" target="_blank">Buzzsumo</a>.</p><p>Pros:</p><p></p><ul style="text-align: left;"><li>Easy to use</li><li>Interesting</li><li>Actionable</li><li>Free</li></ul><p></p><p>Cons:</p><p></p><ul style="text-align: left;"><li>Unlock more value with a paid account</li><li>Not relevant for all businesses</li></ul><p></p>Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com1tag:blogger.com,1999:blog-7191899476685018303.post-79272608169969284752020-10-13T21:45:00.006-07:002020-10-13T21:45:29.796-07:00Email Marketing Best Practice<p>With technology being an integral part of day-to-day business communication, people often assume that reaching clients and prospects via email is a no brainer. But take caution and comply with regulation to stay ahead in the game.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4C8dEyTF0GtdBKY9l7lthj4NTOvQRrj0NUxDX_x4BS8Aq9KHp7iZHH584JbNYNHIyyygIPNO1jtK1PdDgaeY8vnCxlccr3996ArqSBIVeqQGk3-A0bfHAyh-5zrPCa1_9h6t6vZ-Ky44/s640/email-subscriber.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="340" data-original-width="640" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4C8dEyTF0GtdBKY9l7lthj4NTOvQRrj0NUxDX_x4BS8Aq9KHp7iZHH584JbNYNHIyyygIPNO1jtK1PdDgaeY8vnCxlccr3996ArqSBIVeqQGk3-A0bfHAyh-5zrPCa1_9h6t6vZ-Ky44/w400-h213/email-subscriber.jpg" width="400" /></a></div><br /><p><br /></p><p><b>Know the law inside out</b></p><p>It is imperative that marketers are fully aware of their legal responsibilities and adhere to best practice to ensure their messages are more than just compliant.</p><p>When sending direct marketing by email, businesses must comply with the Privacy & Electronic Communications Regulations (PECR), the key piece of legislation relating to email marketing. If a business knows the name of the person who will receive the message, they are also processing personal data and must also comply with the Data Protection Act.</p><p>The Information Commissioner’s Office (ICO) enforces a range of legislation, including the Data Protection Act and the PECR.</p><p>According to the ICO, “The PECR sets out rules for those who conduct marketing by electronic means, and includes requirements for the security and confidentiality of services, the processing of traffic and location data and the use of directories.”</p><p><b>Understand your email camps</b></p><p>Businesses are split into two camps from a PECR perspective. There are corporate subscribers; email addresses belonging to limited companies and PLCs and individual subscribers; sole traders and non-limited companies, which in the eyes of the law, are treated in a similar way to consumers when it comes to email marketing.</p><p>Unsolicited marketing emails can be sent to corporate subscribers but an opt-out or unsubscribe option must be included and the sender must be apparent.</p><p>The PECR does not protect employees of a corporate subscriber from receiving non-business related offers, though this should be avoided under advertising industry regulations.</p><p>The PECR does, however, protect individual subscribers who must not be contacted without prior consent unless details have been obtained in the course of a sale. Even then you may only contact them about your own similar products or services while giving them the opportunity to opt out of receiving further marketing messages each time.</p><p>The ICO is able to act if a complaint is received and upheld where unsolicited emails have been sent outside of these ‘soft opt-in’ rules.</p><p><b>Avoid falling foul of the rules</b></p><p>The ICO made headlines in November for levying its first fines so the cost of not adhering to regulations can cost a business dearly, although arguably the impact of ongoing, irrelevant and untargeted emails is equally damaging to a company’s reputation. Ultimately, bad email practice can impact the ability of an organisation to continue to send email marketing campaigns. The key to being a successful and reputable marketer is not to simply adhere to various legislations, but to exercise best practice.</p><p><b>Ensure targeting is robust and relevant</b></p><p>Do your reputation justice by ensuring your email marketing campaigns are strategic, targeted and relevant. Just because you can market to people it doesn’t necessarily mean you should.</p><p>Here are four top tips to consider for intelligent email marketing</p><p>1. Don’t waste precious time and money marketing to unsuitable customers/prospects, such as clients who are not interested in your offering or who are not in a financial position to uptake.</p><p>2. Ensure your data is current and clean. This will help the chances of getting your messages delivered and there are some revolutionary marketing tools that you can apply to a prospect database to further improve its chances of being well received.</p><p>3. Make the most of pre-screening tools to help determine whether a product is required and also if it is financially viable for your prospects to act on your product offering.</p><p>4. Take advantage of demographic information, to get a bigger return on investment.</p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/TV_yEiVpCjI" width="320" youtube-src-id="TV_yEiVpCjI"></iframe></div><br /><p><br /></p><p><b>Exhaust your resources</b></p><p>A business’ data is a valuable and sensitive commodity so know your legal obligations inside out and adhere to the guidelines of best practice. Make your material interesting and personalised whenever possible.</p><p>With the increasing ease at which all emails can be deemed ‘junk’ by the recipient at the click of a button, it has never been so important to ensure all resources are exhausted to reach the people that can make a purchasing decision about a product or service.</p><p>Few suggested articles:</p><p><a href="https://www.autoresponder.asia/opt-in-and-spam-laws-in-the-uk/" target="_blank">About Opt in and Spam Law in UK</a></p><p><a href="https://www.emailmarketing.asia/email-marketing-for-nonprofits-organization/" target="_blank">Email Marketing For Non Profit Organization</a></p><p><a href="https://www.autoresponder.asia/offer-irresistible-incentives-to-increase-your-mailing-list/" target="_blank">OFFER IRRESISTIBLE INCENTIVES TO INCREASE YOUR MAILING LIST</a> </p><p><a href="https://www.emailmarketing.asia/4-steps-to-harness-the-addictive-power-of-email/" target="_blank">4 Steps To Harness The Addictive Power Of Email</a></p>Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-51399900259002925862020-09-19T19:43:00.008-07:002020-09-19T20:12:35.147-07:00All-in-one outreach tool - Postaga<p><span face=""Cerebri Sans", sans-serif" style="color: #12263f; font-size: 15px; white-space: pre-wrap;"><br /></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq4PsnCgcYLo3VRF_axWojJRB7bBhxpjYsaAeLY48kGGtX2qWIlos9dN8nHkKAT-YMh6kdODglqSO0IZqJCWOKrN-Wt6nqKHKwM6u3z7V_zMKP0cR-nLUB0B_l_ClSz2VgqxQ77hl9DxE/s850/postaga.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="850" height="376" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq4PsnCgcYLo3VRF_axWojJRB7bBhxpjYsaAeLY48kGGtX2qWIlos9dN8nHkKAT-YMh6kdODglqSO0IZqJCWOKrN-Wt6nqKHKwM6u3z7V_zMKP0cR-nLUB0B_l_ClSz2VgqxQ77hl9DxE/w640-h376/postaga.jpg" width="640" /></a></div><br /><span face=""Cerebri Sans", sans-serif" style="color: #12263f; font-size: 15px; white-space: pre-wrap;"><br /></span><p></p><p><span face=""Cerebri Sans", sans-serif" style="color: #12263f; font-size: 15px; white-space: pre-wrap;">Growing website traffic is no easy feat. From promoting your website to doing outreach to building links, the entire process is incredibly time-consuming and labor-intensive. At least - it used to be. Digital marketers, SEO pros, and site owners, if snagging quality links and building organic traffic to your website is the bane of your existence, then allow the tool in today’s product showcase to take the workload on for you. Today I’m gonna be telling you about Postaga, an all-in-one outreach tool to help you easily and quickly build quality links and drive traffic to your website.</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="427" src="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-1.png" width="640" /></a></div><br /><span face=""Cerebri Sans", sans-serif" style="color: #12263f; font-size: 15px; white-space: pre-wrap;"><br /></span><p></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">With a number of campaign types to choose from, you can uncover all of your untouched outreach opportunities. Let’s get into it. Your Postaga dashboard will display your total campaigns and some at-a-glance stats about them, like the reply and open rates. Let’s go ahead and create a link building and outreach campaign! The Postaga help wizard will ask you what kind of outreach you want to do. There are a few options: promote a blog post; promote a product, service, or app; or do cold outreach. AppSumo has a pretty stellar blog, so let’s choose that one.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-2.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="427" src="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-2.png" width="640" /></a></div><br /><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br style="box-sizing: border-box;" /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Postaga will ask for my URL and analyze the post to make a recommendation based on the content. Alright, now let’s say I really want to get this blog post out into the world. I’m going to start a resource campaign, which means I’m going to hit up relevant websites that might mention and link back to my blog post from theirs. To do this, I’ll start by entering my blog post.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-3.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="427" src="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-3.png" width="640" /></a></div><br /><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br style="box-sizing: border-box;" /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Then, Postaga’s magical AI will analyze my post and pull important info from the content, like nailing down the content’s target keyword. You can change or enter any of this information manually, as well as include custom merge fields from your emails. Next up, we’re going to find relevant resources on our topic based on the keyword. Here are the results Postaga pulled. Check ‘em out and select the resource pages that you catch your eye, then click Analyze Links. </p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-4.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="427" src="https://appsumo2-media.b-cdn.net/static.appsumo2/media/stories/images/postaga-4.png" width="640" /></a></div><br /><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Postaga will then deliver information about the contact behind the resource page. You’ll see Postaga’s AI is even pulling specific authors! This means you can pitch your content to a person, instead of some generic info@email. And if Postaga can’t find an author, it’ll pull other links like their blog page, website, and more to help you find a specific contact. No more clicking through LinkedIn search pages for a name and email! Once you hit Get Contacts, Postaga will return the contact details.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">It’s going to do its best to find the first and last names of authors so your emails are personalized, but any information that didn’t get pulled can always be added manually. Postaga will also try to find the Twitter and LinkedIn handle of each contact, so you can reach out that way as well. You probably noticed this number right here: This is Postaga’s best guess at the deliverability of this email, so you have a pretty clear idea on whether or not your message will hit their inbox before you hit send.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br style="box-sizing: border-box;" /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Alright, you’ve selected all of your contacts! Now let’s send some emails. If you want to use an outside email program, you totally can: just export the contacts to a CSV. Or you can keep the entire operation in-house, and move onto the next step in Postaga which is the Email Sequence. Postaga comes stocked with a bunch of built-in email campaigns, templates, and cadences, and each one comes with its own set of elements. So for the purpose of our demo, let’s continue with a resources campaign. You’ll see this sequence involves an email, three day wait, and a follow up email. Go ahead and edit the sequence as you wish, adding additional wait times and emails. You’ll see that you can select from a variety of email types in this drop down menu. Once you’ve nailed down your sequence, head to the email preview section, which shows you the emails that’ll be going out.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br style="box-sizing: border-box;" /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">If you want to make any changes to this template, just hit the edit button. You can also override individual emails, and check this out: Postaga will pull relevant text snippets from that contact’s resource page. So let’s say you want to personalize an email even further and refer to one of their articles- you can do it without ever reading their content! We won’t tell. Finally you'll set up the rules and schedule for the campaign and hit SCHEDULE. Postaga will take it from here. The last thing I want to show you is the campaign screen. Here, you’ll find all of your campaigns.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br style="box-sizing: border-box;" /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">When you click into one, you can check out all of its related data at-a-glance, like who received, opened it, and replied to our messages. Click on one of those replies and you’ll actually see the full correspondence! We’ve only covered the tip of the iceberg of what this tool can do. You can finally get the quality links and traffic that you want with none of the effort. So get your hands on Postaga today!</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Best thing, Postaga offering FREE plan at this moment, you can have 6 campaign per month and 1000 email send.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">More info:</p><p style="box-sizing: border-box; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; margin: 0px; padding: 0px;"><span face="Cerebri Sans, sans-serif" style="color: #12263f;"><span style="font-size: 15px; white-space: pre-wrap;"><a href="https://appsumo.com/postaga/">https://appsumo.com/postaga/</a></span></span></p><p style="box-sizing: border-box; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; margin: 0px; padding: 0px;"><span face="Cerebri Sans, sans-serif" style="color: #12263f;"><br /></span></p><p style="box-sizing: border-box; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; margin: 0px; padding: 0px;"><span face="Cerebri Sans, sans-serif" style="color: #12263f;"><span face=""cerebri sans", sans-serif" style="font-size: 15px; white-space: pre-wrap;">Private Hoster Network always share great digital marketing tools, We are a</span><span face=""cerebri sans", sans-serif" style="font-size: 15px; white-space: pre-wrap;"> </span><a href="https://www.privatehoster.com" style="font-family: "cerebri sans", sans-serif; font-size: 15px; white-space: pre-wrap;" target="_blank">digital marketing agency</a><span face=""cerebri sans", sans-serif" style="font-size: 15px; white-space: pre-wrap;"> in Malaysia.</span></span></p>Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com1tag:blogger.com,1999:blog-7191899476685018303.post-67211275135749666842020-09-14T03:27:00.003-07:002020-09-14T03:41:04.072-07:00Event Registration App - All According to Plan<p><span face=""Cerebri Sans", sans-serif" style="color: #12263f; font-size: 15px; white-space: pre-wrap;">Tell me if this has ever happened to you. Your event planning process descends from creative dream boards to spreadsheet MADNESS. And after a last minute rescheduling kerfuffle that confused your event attendees, nobody offered up any questions during the Q&A. Yikes. Whether this was your IRL experience or I just described your worst nightmare, rest assured that you can boost attendee engagement and keep everyone on the same page with the super easy-to-use tool in today’s product intro. I can't wait to tell you about Eventee, which helps you create a mobile app to enhance attendee experience through engaging features and a streamlined interface. Within MINUTES, you’ll have a user-friendly event mobile app for your virtual and in-person happenings.</span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmTJa7pK1lg96MvlNsZZZQZ1S79dvo7SgLh00SAvUOJUuvjio52b7Tm3qoFCQhCNS-mpU2PG5PZmWzmBOJhym8MHnv_s6ea_emPm5K4dIYdPPqBlxyN0EMyF4dyCYL_XZqwFP1bMNPcVE/s850/eventee.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="850" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmTJa7pK1lg96MvlNsZZZQZ1S79dvo7SgLh00SAvUOJUuvjio52b7Tm3qoFCQhCNS-mpU2PG5PZmWzmBOJhym8MHnv_s6ea_emPm5K4dIYdPPqBlxyN0EMyF4dyCYL_XZqwFP1bMNPcVE/w625-h368/eventee.jpg" width="625" /></a></div><br /><span face=""Cerebri Sans", sans-serif" style="color: #12263f; font-size: 15px; white-space: pre-wrap;"><br /></span><p></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Let’s create our first event! Eventee’s goal is to make everything as easy as possible, so kick starting an event is as easy as filling out a form. Then you’ll add new sessions just by clicking on the timeline and entering all of the relevant details, including presentation files, speakers, livestream URLs and virtual meeting rooms for your online events. Over in the speakers tab, you can upload the speakers’ bios, photo, and contact and social info.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br style="box-sizing: border-box;" /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Finally, check out the Workshops area to view who’s booked for your workshops. So now that you’ve got your event set up, you’ll want to engage your audience! The News Feed is where you can communicate using posts that can be scheduled in advance. Then with the Twitter and Instagram integrations, you can include the accounts and hashtags related to your event. Next, the Q&A is used for attendees to ask questions during the session.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">These questions won’t be made visible to your guests unless they’re approved by a moderator. Finally, the live polling feature lets you prepare polls and collect responses from your attendees. Eventee lets you use custom branding and even upload your own header image for the event, so when your attendee arrives, they’ll recognize your brand. When a guest clicks into the schedule, the session will launch and, for online events, immediately begin streaming. You’ll also see over on the right is where the newsfeed and Q&A appear. There is still one more feature that you HAVE to see. Eventee brings you Tinder for business networking. By swiping on fellow event attendees, guests will match with each other, allowing them to chat and exchange contact info.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br style="box-sizing: border-box;" /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">They can even schedule one-on-ones directly within the app! While your event is rockin’ and rollin’, Eventee crunches the analytics, bringing you an at-a-glance overview of how things are going. You can also take a look at individual session stats in the Session Insights tab and cruise on over to the Networking Analytics overview to see how many attendees are using the feature.Well, the possibilities are endless! Truly engage with your event attendees either in person or online. Get your hands and events on Eventee today!.</p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">Checkout: <a href="https://appsumo.com/eventee/">https://appsumo.com/eventee/</a></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;"><br /></p><p style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "cerebri sans", sans-serif; font-size: 15px; margin: 0px; padding: 0px; white-space: pre-wrap;">We share a lot of digital marketing tools from time to time, do check out our website, we are <b>Private Hoster Network</b>, a <a href="https://www.privatehoster.com" target="_blank">digital marketing agency</a> in Malaysia</p>Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-36493259938823776842019-09-03T07:28:00.004-07:002019-09-03T07:28:38.838-07:00Advertise on other websitesQuestion 1
If you own a film blog, which type of customer can you expect to reach with display advertising? <br />
A
People who use ad-blockers and are interested in your subject<br />
<b>
B
People who haven't read your blog before but are interested in your subject</b><br />
C
Only people who have read your blog previously<br />
D
Only people interested in films and movies<br />
Note: Display ads can be used to get in front of any targeted audience using an array of platforms. You can target people who haven't found your website yet, but that have an interest in film or the types of things you write about. <br />
<br />
Question 2
Fill in the blank: The ads on search engines are usually made up of ________. <br />
A
Audio<br />
B
Video<br />
<b>C
Text</b><br />
D
Images<br />
Note: Search ads are primarily text-based. A standard text ad for Google or Bing includes: A headline A display URL (i.e. your main URL) The destination URL (i.e. your landing page) A brief description<br />
<br />
Question 3
When using search engine marketing, where can your ads appear?<br />
<b>A Only on search engines</b><br />
B
Only on websites<br />
C
On search engines and websites<br />
D
On websites and social media<br />
Note: With search engine marketing, your ad will only show when people are searching using a search engine. Once they've left the search engine and are continuing to browse other websites, you can't reach them with search engine marketing.<br />
<br />
Question 4
When setting up display advertising campaigns, who can you target?<br />
A
People with specific names<br />
<b>
B
People who speak different languages</b><br />
C
People who already own specific products<br />
D
People with a specific address<br />
Note: You can target your ads to appear in front of people who speak different languages. Language targeting allows you to choose the language of the sites you'd like your ads to appear on so you can be inclusive of other markets.Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-39876820654954112372019-08-24T07:32:00.001-07:002019-08-24T07:32:37.807-07:00Connect through emailQuestion 1
Which of the following will you need to start an email marketing programme? <br />
A
A collection of email templates<br />
B
A 'Contact Us' form<br />
<b>C
A way to collect people's email addresses</b><br />
D
A set budget<br />
Note: In order to start sending out emails, you'll need a way of collecting email addresses. For example, a signup form on your website so that people interested can be kept up to date through email. <br />
<br />
Question 2
Which of the following is a common feature of email marketing platforms?<br />
A
Personalised, custom templates<br />
B
A free list of email addresses you can target<br />
<b>C
A feature allowing users to unsubscribe from your emails</b><br />
D
Automation of your search ad campaigns<br />
Note: Most email marketing platforms come with a link included in each email allowing the user to unsubscribe from your email marketing list. This gives your audience the option to opt-out if they don't want to receive your emails anymore and gives them control of how they consume your content.<br />
<br />
Question 3
Which of these is a good practice to keep in mind when sending emails to your contacts?<br />
<b>A
Run an A/B test on your subject line to determine which one works bes</b><br />
B
Send the same generic and simple message to your entire contact database<br />
C
Include enough content in the email so there is no need for them to click away to read further elsewhere<br />
D
Only include a call-to-action on the landing page you're linking to in the email<br />
Note: Rather than taking the chance of your email not being opened, read, or even being blocked, it's good practice to run split testing on your email subject line. This way you can see which subject line is more successful and also further understand your customers' behaviour and interests.
<br />
<br />
Question 4
If the open rate of your emails seems low, which of the following could help you fix that?<br />
A
Redesign your website<br />
B
Change the colour of the buttons inside your email<br />
C
Send your emails to more contacts<br />
<b>D
Adjust the subject line of your email</b><br />
Note:If the open rate of your email is low try adjusting the subject line of the email. People get inundated with emails in their inbox so a subject line, being the first thing they see, needs to be enticing enough to get them to open that email amongst the countless others.<br />
<br />
Question 5
Which of the following statements is true when it comes to running email campaigns for a business?<br />
<b>A There's no need to use sponsored ads within your email marketing</b><br />
B
There's no need for analytics when it comes to email marketing<br />
C
You need to include personal contact details
D<br />
You can use any imagery, despite copyright<br />
Note: When running email marketing campaigns, there's no need to use sponsored ads within your email marketing. However, you should monitor the campaigns' success using analytics software. This will enable you to improve your campaigns by seeing what works best for your audience.Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-29756867093663641162019-08-24T04:05:00.002-07:002019-08-24T04:05:36.675-07:00Make mobile work for youQuestion 1
When considering how mobile users will search for your business, which types of keywords should you focus on? <br />
A
Long tail keywords<br />
<b>
B
Shorter keywords and phrases</b><br />
C
Longer keywords and phrases<br />
D
Exact match keywords<br />
Note: People using mobile are more likely to shorten and simplify their search terms due to smaller screens and keyboard size. So concentrating on shorter keywords and phrases is best for this audience.<br />
<br />
Question 2
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?<br />
A
The business has a mobile app instead of a website<br />
B
The site include business phone numbers<br />
Video ads should be relevant and short in length to try and keep the viewer's full attention. As with other ads, they should include a CTA to achieve conversions from customers.<br />
<b>C
The site works on different mobile devices</b><br />
D
The site does not include any videos so it loads quickly<br />
Note: If a website isn't mobile-friendly, when mobile users click your search ads you'll be getting charged to send them to a poor website experience. To ensure a good customer experience, your website should work on different device types and sizes.<br />
<br />
Question 3
Which of the following can be used to target an audience when using some social media ads?<br />
A
People's names<br />
B
People's address<br />
C
People's pet names<br />
<b>D
People's relationship status</b><br />
Note: Providing the information is available on their social profiles, businesses can target ad campaigns to people based on their relationship status. It is also possible to target by life events/milestones such as newly engaged and newlywed. This gives businesses the chance to tailor ads to their customers' lifestyles.<br />
<br />
Question 4
When making video content for your display ads, what is most important to ensure?<br />
A
Videos are entertaining, long and include a CTA<br />
<b>B
Videos are relevant, short and include a CTA</b><br />
C
Videos are relevant, long and include a URL<br />
D
Videos are short, informative and include a phone number<br />
Note: Video ads should be relevant and short in length to try and keep the viewer's full attention. As with other ads, they should include a CTA to achieve conversions from customers.Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-44766474349738318902019-08-24T03:37:00.001-07:002019-08-24T03:37:05.482-07:00Discover the possibilities of mobileQuestion 1
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? <br />
A
Redesign your website colour scheme<br />
<b>B
Optimise your site</b><br />
C
Create a mobile app
D<br />
Shorten your website content<br />
Note: Optimising a website for mobile can significantly improve the user's experience and satisfaction. Doing so can ensure the website can be viewed correctly on different devices, and that the shopping experience occurs smoothly. <br />
<br />
Question 2
What does responsive design mean?<br />
A
Your visitors can manually adjust the size of your website<br />
<b>B
Your website will adapt to suit whichever device it is being viewed on</b><br />
C
Your customers can provide feedback on the design of your site<br />
D
Your website will respond to clicks faster<br />
Note: Having a responsive website design means the site is able to adapt to whatever device it is being viewed on. This is important as it helps cater to site visitors on a variety of devices and help improve your overall quality score.<br />
<br />
Question 3
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?<br />
A
Short content and fewer images<br />
<b>B
Performance and usability</b><br />
C
Usability and short content<br />
D
Less video content<br />
Note: Having a website that loads quickly, is easy to navigate on mobile and caters to multiple device types, contributes positively towards your quality score for mobile SEO.<br />
<br />
Question 4
What can a business use to send messages to users who have already downloaded their app?<br />
A
Text messages<br />
B
Pull notifications<br />
<b>C
Push notifications</b><br />
D
Email notifications<br />
Note: Push notifications generate a pop-up on a mobile device with a message or call to action from the publisher. Users don't have to be in the app or using their devices to receive them.
Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com3tag:blogger.com,1999:blog-7191899476685018303.post-47138684268777359652019-08-24T03:22:00.002-07:002019-08-24T03:22:47.735-07:00Deep dive into social mediaQuestion 1
A robust social media plan includes which of the following?<br />
A
A list of content that mimics competitor content<br />
B
All of your online business goals<br />
<b>C
A long-term schedule identifying when to post content</b><br />
D
A list of friends who can post on the accounts<br />
Note: Having a long-term schedule of posts and ideas in advance means you can free up more time to complete other tasks but still keep a consistent appearance on social.<br />
<br />
Question 2
What is the best way to put your social content in front of people who don't already follow you?<br />
A
Increase your email marketing campaigns<br />
B
Ask people to share your content to their networks<br />
<b>C
Use paid promotion to reach new audiences</b><br />
D
Put links to your social on your website<br />
Note: Promoting your posts on social media enables you to target certain audiences that have not yet been exposed to your products or services. This means you can get in front of people who don't necessarily follow or are familiar with you yet. <br />
<br />
Question 3
What can social media analytics tools help you measure when assessing campaign results?<br />
A
Whether the campaign was more successful than your competitors<br />
B
Whether the visitors liked the social campaigns or not<br />
C
Whether a visitor called the store after seeing a social post<br />
<b>D
Whether the visitor clicked on a paid ad or organic listing</b><br />
Note: Social media analytics can tell you if a site visitor clicked through from a paid ad or organic post. This information can then help you make informed decisions when building future marketing campaigns.
<br />
<br />
Question 4
Which of the following is a pitfall when using social media for business?<br />
A
2-way conversation with customers<br />
B
Not being present on every social media platform<br />
<b>C
Not having the resources to respond to comments and questions in a timely manner</b><br />
D
Spending too much time reviewing social media analytics<br />
Note: Social media is a great platform to communicate directly with your customers. Making sure you have the resources to deal with comments, questions and complaints is a key consideration when setting up your social media profiles.
Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-59659158579723581132019-08-18T07:24:00.001-07:002019-08-18T07:24:22.826-07:00Get noticed with social mediaQuestion 1
Which of the following can businesses achieve by using social media? <br />
<b>A
Attract new audiences</b><br />
B
Build a good reputation with customers<br />
C
Meet sales goals<br />
D
Increase traffic to their website<br />
Note: Businesses can use social media to attract new customers by trialling different content types and extending their reach to different countries and interests.<br />
<br />
Question 2
Fill in the blank: Businesses should focus on social media platforms with _______.<br />
A
The biggest reputation<br />
B
The most expected engagement<br />
<b>C
A relevant audience</b><br />
D
The most users<br />
Note: Businesses should aim to have a presence on the social media platforms their main audience uses regularly. Investing time into a platform with the wrong type of customers for your business, or no customers at all, is not a valuable use of time.<br />
<br />
Question 3
Which of the following is an example of a social media goal?<br />
A
Acquire genuine reviews on products<br />
<b>B
Drive more traffic to your store</b><br />
C
Develop one-way communication with customers<br />
D
Mimic your competition's approach<br />
Note: Driving more traffic to your store would be beneficial to the growth of your business, and therefore would be a good social media goal to aim for. To achieve this, you can create engaging content with strong calls to action. <br />
<br />
Question 4
Which details should you look to include on a business profile page on social media?<br />
A
Details about the CEO<br />
B
Link to a local listing site you're on<br />
<b>C
Description of the business</b><br />
D
Cost of products and services<br />
Note: Adding a business description to your profile page means that people can quickly identify your brand to confirm who you are. It helps current customers find you, and new audiences learn about you.
Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-78557195870870932582019-08-18T07:09:00.002-07:002019-08-18T07:09:44.392-07:00Help people nearby find you onlineQuestion 1
Which of the following factors help search engines determine if your business is local? <br />
<b>A
Location details on the website, quality content and how mobile friendly the website is</b><br />
B
Location details on the website, list of shops local to you and a contact form<br />
C
Quality content, list of local suppliers and location details<br />
D
Location GPS tags on photos, quality content and how mobile friendly the website is<br />
Note: When search engines analyse a website they look for key pieces of information, such as your business address, to determine if you're local to the searching user. Other key factors include the quality of your content and how mobile friendly the site is.<br />
<br />
Question 2
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?<br />
<b>A
Because local users tend to use their mobile devices when they're out of the house</b><br />
B
Because mobiles will replace desktop computers<br />
C
Because all online users browse on mobile devices these days<br />
D
Because marketing for mobile is more cost effective<br />
Note: A large percentage of searches are performed on mobile devices when the user is on the move. In addition, advances in mobile voice search mean that local users look for local services using this technology. If your website isn't optimised for mobile it might not appear in the results or even put off a potential user due to poor usability.<br />
<br />
Question 3
Which of the following can help you gain visibility in search engines?<br />
<b>A
Adding relevant content that highlights the location of your business</b><br />
B
Including your address on your Twitter account<br />
C
Optimising your site for desktop devices only<br />
D
Adding a list of shops local to you on your website<br />
Note: Including the location of your shop or service area of your business means that when search engines crawl your site, they can make sure you appear for the right search terms and under local search terms. Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-11314410833062560702019-08-18T06:48:00.004-07:002019-08-18T06:50:03.707-07:00Get noticed locallyQuestion 1 <br />
How can you improve a business's visibility to people located near you geographically?<br />
A
Translate your website into at least two more languages<br />
B
Offer free phone support during business hours<br />
C
Ensure you have good analytics on your website<br />
<b>D
Make sure your phone number, address and business hours are easy to find</b><br />
The best way to increase your business's visibility to locals is to ensure you have your basic contact details online, so you can easily be found by people searching for you or your services. This also has benefits for SEO or how a website appears when people search<br />
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Question 2
Which of the following is an example of a local search?<br />
<b>A
"bike shop near me"</b><br />
B
"bike shop in UK"<br />
C
"local bicycle shop"<br />
D
"bike shops"<br />
This search uses a local term that aids the search engine when narrowing down the most relevant results for the user using GPS. This means the first results the user will see will be for the geographic area they're searching in.<br />
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Question 3
Which of the following is a benefit of registering your business in online local listings?<br />
A
Discounted pricing on your search advertising campaigns<br />
<b>B
Increased likelihood of being discovered through search engines</b><br />
C
More mentions on social media platforms<br />
D
Guaranteed sales to local customers<br />
Registering your business on local listings is a great step to take when marketing online for the first time. These listings appear on search engine results pages so you can increase your chance of being found.<br />
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Question 4
Which three pieces of information are essential to include first in your local directory listing?<br />
A
Business address, website, telephone numbers<br />
<b>B.
Business name, business address, telephone numbers</b><br />
C
Website, telephone numbers, email address<br />
D
Business name, email address, website<br />
Your local listing should include your business name, address and telephone numbers. This helps search engines identify key information quickly and present it to a potential customer when they search.
Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-66742335139241969422019-06-24T04:47:00.000-07:002019-06-24T04:47:01.544-07:00Google Adwords as Digital Marketing (Part 2)<div style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; padding: 0px; white-space: pre-wrap;">
Welcome to the digital development course presentation In this unit we will present you tools that can be used in sales marketing and more specifically we will talk about Google adwords The scope of this unit is to learn about the basic steps to set up a campaign in google adwords and get useful tips in order to avoid common mistakes while advertising your site in google adwords Let's start with the basic steps to set up a campaign in Google Adwords The first step when setting up an account in Google Adwords is to create your first campaign and select the Name and Type for it.</div>
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The selection of the Type of the campaign will define where the ads will be placed and what their form will be By selecting search network, ads will be placed under the search form in the google search results page as text ads By selecting display network, ads can be placed on the 90% of the web pages users will visit, either as text ads or as images - display banners.</div>
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There are also video campaigns, for those who would liked to be advertised through small videos on youtube, and mobile campaigns for those who would like to promote a mobile app. Next step for the advertiser is to choose the geographic location that would like to target. That can be whole countries, regions and provinces in a country or cities. At the next step, the advertiser chooses the daily budget he wants to spend on his campaigns and the biding strategy that will follow, according to the advertising targets that he has set.</div>
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If his goal is to increase traffic on his website, focusing on clicks is the ideal solution. If his goal is to increase brand awareness, and not the traffic of his website, the best solution is to focus on viewable impressions. Finally, if his aim is the clients to complete a direct action on his site, like fill a form, sign up for newsletter or buy something from the site, then the best solution for the advertiser is to focus on conversions (we will talk about them later on the presentation) Untill now, we have seen the steps to create a campaign.</div>
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Which is the first thing to do after setting up an accound in google adwords. At that point, the advertisment method and the daily budget are defined. Each campaign consists of Ad Groups, subcategories of the products that the advertiser wants to be promoted through this campaign. By using Ad Groups, the advertiser put his products into categories at the same way that they are organised in his website. Per Ad Group are also organised the keywords that the advertiser wants to bid on, and this is why it is common that different Ad Groups are created for different types of products of the website Let's see an example of the layers that the account of Maria's e-shop cosists of. The accounts consists of two campaigns, one for the women's 'clothes and one for the men's clothes.</div>
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Each campaign contains one Adgroup for each kind of products. In this case, women's clothes are separated into jackets and trousers, as well as men's clothes. For each new product that Maria decides to add at her site, she should create a new adgroup. Of course, if Maria is familiar enough with Google Adwords, she may realise later that an Adgroup should be splitted into separated adgroups, or an Adgroup should be a new campaign by itself in order to better control the product's budget into the campaign. As we have already mentioned before, an adgroup consists of specific keywords How does the advertiser decides which keywords to use? First of al, the advertiser should consider of his potential customers and what searches do they mostly do that his business can offer For each category he should think of a few keywords that will be the 'seed' for the whole list of keywords Then he should use the right tools to find further keywords.</div>
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Where do the advertiser can get any ideas for the ideal keywords? Mostly through his website. He should use the website's categories, the brands, and he should always cosider that he has to think like his customers do. Of course he should not forget to check out the keywords that his competitors use. The keyword match types help the advertiser to check what searches trigers his ads There is: the broad match type, that enables the ad to appear for similar phrase searches, relevant variations and synonyms the exact match, that enables the ad to appear for exact word or phrase searches, the broad match modifier, that does not include synonyms, and the phrase match, that enables ads to appear for searches that include the exact phrase and close variations of this phrase. Te match type that the advertiser will choose depends on his goals and his budget If his budget is limited, or his target is to focus on sales increase for a product that is already well known, he will have to decide among exact match, phrase match or broad match modifier.</div>
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If his budget is large and his target is to increase the site's traffic, he should choose broad match to attract new visitors to his site. In any case, he should not forget to use negative keywords, keywords that will prevent the ads from being shown. In this way he can shave money, by avoiding irrelevant clicks on his ads. and he increases the percentage of clicks to the impressions (CTR), a factor that helps towards a better positioning of the ad among the available ad positions. The strategy that someone will follow depends on the nature of his business and his goals. A general advice - especially for those who make their first steps on Adwords platform, is to start from a more generic plan, with a set of broad match keywords in order to first maximize the visibility of their business. Next, they should closely monitor their keywords' performance and narrow their original plan. Through the search term report - which is a powerful adwords tool - they should find the search terms that triggered their ads, they should add negative keywords when they need to, and they should also narrow their audience to the most targeted searches.</div>
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Apart from the keywords insertion, the adgroup level also consists of the ad creation. In the search network (under the search form results), ads can beshown as text ads. An Ad Text consists of a title with two headline fiels of up to 30 characters, the description, which is a field of text up to 80 characters, and a URL that indicates where the ad will lead to. This URL must have the same domain with the final url of the page that ad will lead to, but it can be a little different form it in order to be more appealing to the user.</div>
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Apart form the URL, there is the posibility of adding two extra fields (15 characters each one) that better describe the destination page and should be similar to the kewywords that triggered the ad. What will finally make a text ad successful? The ad should highlight the spot that makes the advertiser unique opposite to the competitors. A unique sale, lower prices than the competitors, an exclusive product of low stock are some of the reasons that make an ad to be different.</div>
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The ad should also contain at least one keywords in the ad text In this case, google will present this word as bold. In addition, the ad text should be relative to the content of the landing page and at the same time there should exist a call-to-action phrase that will empower users to click on the ad. (e.g. Sales here, Buy Now, etc) One of the reasons that make adwords a powerfool tool into the advertisers' hands is that advertiser canfinally measure his ads' results. After a click on the ad, a customer/user can purchase a product, can sign up to the site newsletter, he can make a call to the business call center, or download the app of the advertiser for mobile devices. All these actions mentionted before are called conversions and Google adwords enables their measurement free of charge through the conversion tracking system. How conversions tracking works? A code snippet that is called conversion tracking tag is added on the advertiser's site. When a customer clicks on an ad through the google search or through a site on the google network, a temporary cookie is placed on his computer or his mobile device.</div>
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When the customer completes an action that the advertiser has defined as conversion, adwords recognizes the cookie through the code snippet and records a conversion. The reasons why measuring conversions is important are many. The advertiser can see which keywords , ads, ad groups and campaigns bring the most and cheapest conversions, so that he canthe raise the corresponding budget. He can realise what is the return of investment so that he can better deside about the next steps.</div>
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In addition, through smart bidding strategies, he can achieve automatic campaign optimization according to his goals. Finally, he can calculates the conversion rating in the different types of devices (computers, tablets, etc) so that he invests on the devices that bring more profits. It is very important for the advertiser to constantly monitoring the account's performance, and measure the return of investment through the tools tha adwords provides him with. In cases of low number of conversions, the advertiser should think of the possibe causes and make the necessary improvements Luck of conversions could imply low quality score of the keywords, something that could be easily changed through the platform, by keeping only keywords with high quality score active. It could also imply usage of wrong keywords, or even bad user experience in the site and very quick adandonment of it. Another factor to be taken into consideration is whether the content of the landing page is relevant to the ad text and if the customer finds into the page whatever he was expecting when clicking on the ad.</div>
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A very useful method in the marketing that could not be missed out of the adwords is the retargeting or remarketing. Through remarketing, adwords shows ads to people who have visited the site in the past. For example, when a user abandoned a site without having buying anything, or left a product in the basket and never checked out, through retargeting, advertiser can find him as he browses into other sites. Through retargeting, the approaching of customers is more possible at the time they have more chances to buy. Which are finally the benefits of retargeting? Advertiser has access to people when they are most likely to buy, he can create list tailored to his advertising goals, aiming for example customers who abandoned the shopping basket, he can achieve lower cost per conversion, by biding highert on people who have already visited hs site, and he can finally find people who have already shown interest for his business by searching for it in the past.</div>
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Let's see some useful tips .</div>
Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-2637749734232301742019-06-23T04:46:00.003-07:002019-06-23T04:46:35.409-07:00Google Adwords as Digital Marketing (Part 1)<div style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; padding: 0px; white-space: pre-wrap;">
Welcome to the digital development course presentation In this unit we will present you tools that can be used in sales marketing and more specifically we will talk about Google adwords The scope of this unit is to understand basic terms of online marketing understand the way google adwords works learn about the basic steps to set up a campaign in Google adwords and get useful tips in order to avoid common mistakes while advertising your site in google adwords While technology advances, advertising is moving forward from its traditional form (leaflets, radio) and has dynamically entered into internet and the social media (Facebook, twitter, likned in) and many other forms of social media Why someone should choose Google Adwords Because every day, when searching for something online, we can see that Google provides the most accurate results as it uses algorithms that are constantly being updated to ensure relevant results What is actually "online advertising"? It's the delivery of promotional marketing messages to consumers through the internet A user, by selecting the promotional message when he clicks on the ad, is redirected to the advertiser's site Google charges the advertiser for each visitor's click The advertiser's target is to achieve low cost clicks from relative visitors Let's find out how Google Adwords actually works It's a real time auction about keyword searches that the advertiser wants his ads to appear for When a keyword is being searched by a user in Google's search form, and the advertiser is biding on this keyword for this auction the advertiser's ad and all the competitors' ad that participate at the same auction at the same time are trying to take one of the available ad position on google's site, under the search form The ad positions that are available for paid results on the first page under Google's search form are 7.</div>
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The first 4 ad positions are on the top of this page and the last 3 on the bottom of the first page. How ad position is determined for the advertiser's and his competitors' ads? Through the Ad Rank. the grade tha an ad will achieve in every auction for a specific keyword Tha Ad Rank is calculated in every auction and depends of these 3 factors: The bad: the money that the advertiser is willing to pay for a keword in order his ad to appear for The Quality score: a number that shows the quality of an ad and that we will later see what it depends from The extension and the ad format, about which we will also talk later The budget that the advertiser will spend for his google campaigns depend on his business' marketing plan.</div>
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He must think of what percentage of his customers might search for him online If his spends money on other more traditional forms of advertising at the same time and how much money he wants to spend each day on this mean of advertising The good news is that the advertiser is not being charged each time his ad appears to visitors but only when users click on that! He can also choose the biggest amount he will have to spent for each click on his ad The quality score, in a range from 1 to 10, is an estimate of the quality of the ads, the keywords, and the destination url It's an aggregated estimate of advertiser's overall performance in ad auctions and it's not calculated during the ad auction to determine Ad rank Real-time, the factors that are being used to calculate Ad rank are: the expected ratio of clicks to the ad's impressions (clickthrough rate) - CTR the ad relevance to the specific search and the browsing experience of the visitor at the landing page The more relevant the ads and the landing pages are the more likely it is that the Ad rank will be bigger Higher quality ads can lead to lower prices and better ad positions.</div>
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Ad extensions are a type of ad that provide extra information about advertiser's business When google adwords shows extentions? When its algorithm calculates that extensions will improve ad's performance and when ad rank is high enough for ad extensions to appear Ad extensions are not being shown at the last 3 (bottom) ad positions Ad extensions can be displayed in different formats. Among the most common of them are the call extensions that include business' telephone numbers callout extensions with extra information about the business services and sideline extensions that lead to a different product from the one that the main ad is advertising.</div>
Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-84330500850652770582019-06-23T04:32:00.000-07:002019-06-23T04:32:57.352-07:003 Reasons Why Your Digital Marketing Campaign is Fail and How to Fix It<div style="box-sizing: border-box; color: #12263f; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; cursor: text; font-family: "Cerebri Sans", sans-serif; font-size: 15px; padding: 0px; white-space: pre-wrap;">
Three reasons why your digital marketing sucks or it's failing. What are the top three reasons and how can you overcome them? (mellow music) Now, I've actually spoken with hundreds of different businesses. These are the three reasons that cost them the most amount of money and also time that they produce zero to minimal ROI, and they don't know why. That's what I want to show you. These are the three main reasons. And there are things that you might not even expect that cause your digital marketing to fail. And how you can prevent and overcome them so you can make sure that when you're implementing any digital marketing, before you spend that one dime or that cent, you're actually going to be able to grow your business.</div>
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And now I want to preference this as well that these are the things that really just piss me off when it comes to these three things. These are the most simple things that these business, they overlook, and they overshadow. and it's things that are obvious, but when they overlook them it causes them to not have the results they want to get. So that's why, if I'm going through this video, you're going to see that I'm going to be having a little bit more emotional side to it, but that's one of the main reasons. Is because I'm pissed off that all these people, they don't get these three core fundamental things that they can just tap in to overcome to be able to have a more successful digital marketing strategy for their business.</div>
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The number one factor why your digital marketing sucks is because you lack focus. One of the biggest reasons that digital market campaigns fail, and right now, especially, you're overwhelmed with a bunch of information. So you think that you want to implement the tactics one, two, three, four. You want to do this Facebook ad, this Instagram campaign, this specific traffic accelerator thing. You want to do all these different types of tactics that don't end up being strategies. You don't give enough time to be able to focus on one thing. It's almost like shiny object syndrome. You focus on one thing, and you jump into another thing instead of just focusing on that one campaign, one defined process to really increase your traffic, increase your leads, and increase your sales.</div>
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The only three ways to grow a business online. You jump around from multiple different things because the next guru, or that person said this, this said that, and you're trying to do all these different things. Just focus on that one defined process. And one thing I want you to embed this into your mind, is that it's never about what you do. It's always about how you do it. You can find at least 100 people, whatever thing that they've done in a specific industry or business, let's say in the fitness space, that are extremely 99 that have failed and one that's been successful. What's the difference? Is it because they're in the fitness industry? Is it because the industry that you're in is tough? You know for a fact that there's at least one person in your industry that's extremely successful. It's about how they got there, not about what they did. It's never what someone does, it's about how you do a specific strategy.</div>
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So the first thing is don't have shiny object syndrome. Don't jump from one thing to the other. Just focus on that one thing that you can do, that defined process. And understand how you build that out. That's the first thing. Never jump to one thing. Focus on that one thing. One thing to also keep in mind is that digital marketing strategy is not supposed to be some kind of complex, overwhelming amount of thing.</div>
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You want to focus on understanding that it's a simple process. One of the biggest misconceptions about digital marketing, even from businesses that are starting out, or businesses that I talked to that are doing 100 plus million revenues. They think they need some complex, sophisticated, strategy to be able to grow their business. The truth is, digital marketing is simple. As long as you have a defined process to get there. There's only three ways, right? The traffic, the leads, and the sales. As long as you understand one strategy for each, and you focus on tweaking it and amplifying it, you can build a successful multi million dollar business online. You just have to have that focus and the defined process. A simple, not complex. One of the biggest reasons why 97%, or 95% depending on what statistic you're looking at, fail is because they experience the number one issue is cash flow.</div>
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That means that they don't understand their numbers. They aren't able to project their cash flow. They collect the money and they spend it out right away. That means they're not getting the money fast enough before their expenses arise, and they're paying them out. It's the same thing in digital marketing. The number one reason why these businesses fail is because they don't understand the numbers. They don't look at the CPA, cost per acquisition per customer. The owners send LTV to AOV. All these fancy terms basically mean the numbers that are vital to your business in order for you to scale with the digital marketing. That's the most important thing is that you want to know your numbers. Whenever I speak to a business owner, 90% of the time, if they're struggling or their failing is because they don't know the numbers, or they don't know what they don't know. They don't even know that they should know their CPA, the AOV, the LTV. They have a question mark on their mind on what that number even is. The second thing is that if they do know, then they don't know to the degree that they should have it at.</div>
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So the most important thing you want to understand is you want to know your numbers. And I kinda have a video here talking about the PAS Matrix, which is the simplified version of the vital stuff that you need to know in order to have a successful digital marketing campaign or strategy. The PAS Matrix is what I created so you don't have to be overwhelmed by tough complex numbers. It's a very simple defined matrix that shows you the core numbers that you need to know in your business to make sure digital marketing is successful. So that's why the number second reason why digital marketing sucks is because you don't know your numbers.</div>
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And you don't know, once you have those numbers how to convert that into activities that's going to change your business and change your digital marketing. Because what is the good thing about having numbers if you don't know what they mean to your business? Now that you know the three reasons why your digital marketing sucks, or it's failing, because you have minimal to zero ROI, is because of those three things. Make sure that you understand these three things. You watch it, you hone in on it, and you have a solution to fix it. Everything I share with you on my YouTube channel on my website, is dedicated to solving your digital marketing problems. The reason why most businesses can't grow is because those three things. They can't get traffic, they can't get leads, and they can't get revenue in sales. As long as you have a defined process for all three of these, you're going to have a consistently profitable ROI driven digital marketing strategy. So thanks for watching this. I want you to comment below. Let me know what's the insight that you got from this. Like this video, and most importantly subscribe so you get future videos just like this helping you on a digital marketing in your business and also personally, as well as an entrepreneur to entrepreneur.</div>
Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.comtag:blogger.com,1999:blog-7191899476685018303.post-41291032468141428092019-02-13T02:43:00.001-08:002019-02-13T02:43:32.228-08:00Improve your search campaignsQuestion 1. Which of the following is a benefit of using relevant ads and landing pages?<br />
<br />
A. Increased cost for ad placements<br />
<b>B. Higher ad positions on the search results page</b><br />
C. Higher cost per clicks on your ads<br />
D. Ads that will ensure more purchases<br />
<br />
Question 2. When it comes to search ads, which description best describes 'negative keywords'?<br />
<br />
A. Keywords with no association to your site<br />
B. Keywords with a poor search volume<br />
<b>C. Keywords that are excluded from a campaign</b><br />
D .Keywords that are typed incorrectly<br />
<br />
Question 3 .Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.<br />
<br />
<b>A. Exact Match</b><br />
B. Random Match<br />
C .Direct match<br />
D. Close match<br />
<br />
Question 4. What can conversion tracking in search help you measure?<br />
<br />
A. How many transactions are completed on your site overall<br />
B. How many people click on your SEM ad and end up browsing your site<br />
<b>C. How many people visiting your site from a search ad end up completing a purchase</b><br />
D. How many customers your ad has converted into brand ambassadors<br />
<br />Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-66308290849927503032019-02-13T01:26:00.003-08:002019-02-13T01:26:22.000-08:00The online opportunityQuestion 1. The increased use of the Internet presents a lot of potential for which types of businesses?<br />
<br />
<b>A. All businesses</b><br />
B. Small business owners<br />
C. International businesses<br />
D. Local businesses<br />
<br />
Question 2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?<br />
<br />
A. Sending flyers with your web address to customers<br />
<b>B. Creating a business listing in online local directories</b><br />
C. Increasing print and billboard advertising<br />
D. Building a team of digital advertising experts<br />
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Question 3. Which of the following is the easiest way for visitors to learn about a business while visiting a website?<br />
<br />
A. Getting a free 'taster' of one of your products when they sign up to receive emails<br />
B. Listening to an audio file that auto plays whenever someone visits your site<br />
<b>C. Browsing your product pages and reviewing the Frequently Asked Questions page</b><br />
D. Reading the terms and conditions for your products on your site<br />
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Question 4. What is a key benefit of having an online presence for a business?<br />
<br />
A. The ability to sell products directly to customers through social media<br />
<b>B. Being visible when people search for a business like yours</b><br />
C. Sending users emails to update them on new products<br />
D. Being able to offer new customers promotional discountsCalvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-30916489893070763512019-02-05T19:24:00.000-08:002019-02-05T19:24:07.511-08:00Question 1. Search engine marketing can also be called what?<br />
<br />
<b>A. Pay-per-click advertising</b><br />
B. Organic advertising<br />
C. Search box marketing<br />
D. One-click advertising<br />
<br />
<br />
Question 2. In an SEM auction, your Quality Score is based on which aspect of your ad?<br />
<br />
A. Bid<br />
<b>B. Relevance</b><br />
C. Wit<br />
D. Length<br />
<br />
Question 3. Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.<br />
<br />
A. Auction<br />
B. Website<br />
<b>C. Keyword</b><br />
D. Advert x<br />
<br />
Question 4. What should your search ad have in order to promote more clicks?<br />
<br />
<b>A. A call to action</b><br />
B. A catchy headline<br />
C. A close-up photo<br />
D. A social media linkCalvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-21619843718670420872019-02-05T18:42:00.004-08:002019-02-05T18:42:52.345-08:00Make search work for youQuestion 1. Which of the following page titles would be most suitable for a website page describing a store's return policy?<br />
<br />
A. How to Send Stuff Back<br />
<b>B. [Company Name's] Return Policy</b><br />
C. Return Policy<br />
D. Company Policies<br />
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Question 2. Which of the following is a good way to get other websites to link to your site?<br />
<br />
<b>A. Keep linking to them until they link to you</b><br />
B. Send them emails until they link to you<br />
<b>C. Building relationships with similar sites</b><br />
<br />
<br />
Question 3. When expanding a business internationally, which of the following is most important to provide on your website?<br />
<br />
<b>A. Products and delivery details in the correct currency</b><br />
B. Time and dates written in the local format<br />
C. Exchange rate information<br />
D. Free giveaways for local customersCalvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-10866575996455831712019-02-05T18:10:00.002-08:002019-02-05T18:11:21.389-08:00Get discovered with searchQuestion1. Which of the following factors should you consider when optimising your website for search engines?<br />
<br />
A. Colour scheme<br />
B. Recycled content<br />
C. Inspiring business name<br />
<b>D. Site popularity</b><br />
<br />
Question 2. What should be the first step of a structured SEO plan?<br />
<br />
A. Identifying your ad budget<br />
B. Buying an analytics software<br />
C. Setting up your presence on social media sites<br />
<b>D. Keyword research</b><br />
<b><br /></b>
<br />
Question 3. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?<br />
<br />
A. Social media following<br />
<b>B. Bid value</b><br />
C. Domain authority<br />
D. Average number of visitors to the company's website<br />
<br />
<br />
<br />
Question 4. Fill in the blank: Short strings of specific keywords with low search volume are called ___________.<br />
<br />
A. Long-hair keywords<br />
<b>B. Long-tail keywords</b><br />
C. High-relevance keywords<br />
D. Top-tail keywords<br />
<br />
Question 5. Which of the following would be an ideal goal for an SEO plan?<br />
That's not quite right, have another try. SEO is all about driving relevant audiences to your business website. Driving a large volume of random users to your site will have little benefit if they are not interested in your offering.<br />
<br />
A. Increasing social media likes and follows<br />
<b>B. Increasing how many relevant people visit your website</b><br />
C. Showing your website to as many people as possible<br />
D. Being in first place in SERP for any keywordCalvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0tag:blogger.com,1999:blog-7191899476685018303.post-70268730126715858282019-01-25T07:29:00.001-08:002019-01-25T07:29:06.635-08:00Get started with searchQuestion 1 Why are search engines a great place for a business to be found?<br />
<br />
A People pay to use search engines, so there is a wealthy customer base there<br />
<b>B People who search are actively looking for information, products or services</b><br />
C Search engines are a big trend these days<br />
D Search engines guarantee new customers<br />
<br />
Note: Pretty much everyone uses search engines to find a product, service or for general information. It makes sense for a business to present itself in a place where its audience is.<br />
<br />
Question 2
What technology do search engines use to 'crawl' websites?<br />
A
Androids<br />
B
Interns<br />
C
Automatons<br />
<b>D
Bots</b><br />
<br />
Note: Search engines crawl websites using bots with the purpose of indexing sites to create entries for search engine results.<br />
<br />
Question 3
Which of the following can help a search engine understand what your page is about?<br />
<br />
A
The date it was published<br />
B
The number of images used<br />
C
The total number of words<br />
<b>D
The title tag </b><br />
<b><br /></b>
Note: Title tags can help search engines identify the topic and theme of a web page in order to decide where it appears in the search engine's results page. Making sure the page title accurately describes the content on the website can increase the chances of ranking when a user searches for the relevant terms.<br />
<br />
Question 4
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.<br />
<br />
A
Organic search results<br />
<b>B
The search results page </b><br />
C
Business directories<br />
D
Display advertising networks<br />
<br />
Note: Search advertising allows you to promote your adverts at the top of the search results page depending on the search terms entered by the user.<br />
<br />
Question 5
Which of these is an important factor in the paid search auction system?<br />
<br />
A
How famous your brand name is<br />
B
How cool your logo is<br />
C
How long your business has been around<br />
<b>D
How relevant your ads are </b><br />
<b><br /></b>
Note: If your adverts aren't relevant to either your business or audience, this will affect your Quality Score, which in turn could result in a lower position on the search results page regardless of how high you bid<br />
<br />
Question 6
Which of these can Google Search Console help you to do?<br />
<br />
A
It helps you increase your social media following<br />
B
It helps you optimise your Google My Business listing<br />
<b>C
It helps you understand which keywords people are searching for on Google </b><br />
D
It helps you run A/B tests on your home page<br />
<br />
Note:Google Search Console allows you to track a site's search performance. This includes understanding the keywords used by the audience landing on your pages/site.Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com1tag:blogger.com,1999:blog-7191899476685018303.post-44767096426903803252019-01-25T06:45:00.002-08:002019-01-25T06:48:39.385-08:00Plan your online business strategyQuestion 1: What is the first step in creating an online business strategy?
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<b>A Identifying business goals</b><br />
B Understanding what the competition is doing<br />
C Knowing the market<br />
D Aligning goals to the strategy<br />
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Note: The first step is to clearly define your goals. Perhaps you would like to increase sales by 20%, or identify 100 potential customers? Setting goals will provide you with direction and a clear path to follow.
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Question 2: What is the purpose of the 'See, Think, Do, Care' framework?<br />
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A To help determine a marketing strategy<br />
<b>B To help a business understand the customer journey online</b><br />
C To help a business reach a global audience<br />
D To give insight into specific customer groups
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Note: The 'See, Think, Do, Care' framework is a useful way to understand the online customer journey. Being aware of this journey helps a business to identify where they should invest their efforts in connecting with customers.
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Question 3
Why is optimising customer touchpoints online beneficial for businesses?
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A It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility<br />
B It gives businesses the opportunity to save money on online advertising<br />
<b>C It provides customers with value every time they come into contact with a brand, helping build trust</b><br />
D It gives businesses an opportunity to collect more data from potential customers
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Note: That's right. Good job. Optimising customer touchpoints online is a valuable way for businesses to build brand loyalty and trust. Once a business understands the relevant touchpoints their customer takes, the next step is to develop content that will keep customers engaged.
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Question 4
Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
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<b>A Incorporate it within marketing materials across all channels to help raise customer awareness</b><br />
B Create an email campaign letting your customers know why you are unique<br />
C Film a video explaining your unique selling point and send it to employees<br />
D Create a press release and distribute it through your channels
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Note: Once you've worked out your USP, you should aim to incorporate it within your marketing materials across all channels. This will help promote your brand awareness and hopefully leave a lasting impact in the minds of your audience.
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Question 5
What type of information can KPIs provide?
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A Audience segmentation<br />
<b>B Long-term projections</b><br />
C Financial viability<br />
D Board decisions
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Note: KPIs can help you to make smart business decisions from long-term projections about your business's growth and development. You can use these to evaluate how successful your online efforts may be towards reaching your business goals.Calvyn Leehttp://www.blogger.com/profile/07913441463975654334noreply@blogger.com0