The best SEO tools to improve your search rankings, before you proceed, perhaps you want to know what is search engine optimization?
Numerous surveys show that over 70% of consumers (and the number is growing) search online before visiting a business or making a purchase. But how do you handle the volume of information online to secure yourself a spot on the first page (or at least the first three pages) of search engines? SEO software may be able to help you.
Search engine optimization (SEO), also known as natural search marketing, is the process of sending signals to search engines that your website is the best, most trusted and most authoritative in your industry.
Ideally, search engines are constantly sifting through billions of pieces of content online to select only what is valuable to searchers - in this case - your target audience or customers.
They are an excellent source of targeted clicks, so to prove that your website is the best one worth showing to your target audience, you can perform one of two actions.
- Get an SEO expert to ensure you rank highest in search engine results
- Get SEO software tools that can analyze your site and help you improve your rankings
Finding SEO experts can sometimes be expensive, especially for those just starting out or starting a business. However, if you can afford it, this is one of the best ways to manage your SEO needs.
Experts will also analyze, review and implement changes to your site in order to optimize it for search engines - in short, they know which buttons to touch to get you to the top.
They understand site requirements such as keyword research, SEO copywriting, site layout, internal and external linking, and SEO search engine marketing and advertising techniques.
On the other hand, SEO software tools are ideal because they not only analyze your site, but also provide you with recommendations and help you rank better without having to pay for display positions.
Read also: Edge can support Ask Cortana and a second search engine in its context menu
However, it is up to you to interpret the results of your analysis and optimize them yourself.
Some of the tasks that SEO software tools can help you accomplish include
- Provide insights through keyword analysis, backlink tracking and trend analysis
- Determine the best search relevance strategy for your website
- Provide competitor data and industry analysis
- Provide insights on areas of improvement for your website
- Provide background reports on optimization metrics
- Some offer paid search optimization tools that analyze pay-per-click advertising, conversion metrics and ad display positions
Before getting an SEO software tool, you need to know what to look for in an SEO software tool.
A good SEO software tool should ideally provide the following features.
- Effective keyword tool discovery
- Competitive analysis, including the tactics they use
- Website audit with recommendations for improvement
- Scalability - can handle large amounts of data
- Support for local and international markets
- Perform SEO on various platforms including social, mobile and desktop
- Change tracking and monitoring metrics
- Customer support and ongoing professional guidance
- Can be purchased online through a reputable provider (preferably the company offering the product) or the company's official website
Now that you know what SEO software can do for you, and what to consider when looking for SEO software, the next step is to find reliable tools.
The best SEO tools to improve your search rankings
The best SEO tools to improve your search rankings
1. Ahrefs SEO Software
This tool has been praised for its excellent web crawling capabilities (over 6 billion pages per day), comprehensive domain monitoring and analysis, and in-depth SERP analysis.
Ahrefs comes with a dashboard that shows everything you need to perform an SEO campaign in a summary and detailed format.
This SEO software tool meets all your SEO needs by providing comprehensive reporting, competitor analysis, keyword research, backlink checking, researching what content is appropriate for your niche, keyword rank tracking and monitoring your niche through alerts.
It also comes highly recommended by leading marketing and SEO experts such as Neil Patel (KissMetrics), Brian Dean (Backlinko) and Jon Cooper (Pointblankseo).
Why we like Ahrefs.
- Shows exact words that competitors rank for
- 240+ million keyword database in the US and 100+ other countries/regions
- Huge database of 3 billion keywords
- Covers all your keyword research and ongoing monitoring bases
- Excellent domain analysis
- Provides insights on searcher behavior
- Runs the world's largest real-time backlink index (over 12 trillion)
- Crawls 4 billion web pages every 24 hours, with new data updated every 15 minutes
- Site Explorer feature helps you see all backlinks and SEO metrics for any website
- Content Explorer feature helps you understand which sites are not linking back to you, so you can get the best results for your content and search traffic
- Provides automated daily/weekly/monthly ranking reports
- Track keyword rankings from any location
- Provides graphical ranking history reports
- You can set up alerts for keywords relevant to your business and the tool will notify you via email (helping you gain new opportunities to serve your audience)
Try Ahrefs: www.ahrefs.com
2. Moz Pro SEO Software
You must first find Moz Pro before you can search for SEO software tools.
By decoding the amount of data online, the tool helps you improve your search engine visibility and rankings, thus providing you with the highest quality data and practical insights for decision making.
Standout features include keyword ranking, keyword research, link analysis, web crawling, on-page optimization, and comprehensive reports with action-based recommendations.
Why we like Moz Pro.
- It is a multi-functional SEO software tool that combines all the elements of a perfect SEO tool into one suite
- User-friendly and requires no specialized technical SEO expertise to operate
- Link SEO data directly to business results
- Access SEO metrics for every page you visit online
- Identify rich backlink outreach opportunities
- Benchmark your site against competitors' sites
- Identify useful, valuable and strategic content topics for your website
- Monitor the web to mention your brand, products and competitors
- Access inbound marketing resources
Try Moz: www.moz.com
3. SEMrush SEO software
This tool provides comprehensive keyword research, domain analysis, backlink tracking and search breakdowns on desktop and mobile platforms.
Although it is not as compact as Moz Pro, the tool has an excellent feature called SEO Creative that gives it a competitive edge over other tools.
The SEO creative feature allows you to identify high-value pages on your website so you can optimize them based on click-through rate (CTR) and display counts, as well as other on-page metrics. Once pages are selected, SEMrush lets you know how to prioritize them and how much traffic you can get based on this alignment.
It also has Trello integration, which means you can create tasks and delegates within your team.
Why we like SEMrush.
- Its SEO creative features offer unique value
- Identify high probability ranking pages
- Hyperlocal SEO targeting
- Keyword Suggestions
- Proactive SEO suggestions
- You can run campaigns with multiple targets by city segment at once
- Custom business solutions for specific marketing needs, such as on-site training, add-ons and custom keyword databases
- Position tracking tools to check which keywords trigger different SERP features that you and your competitors have
Get SEMrush 7 Day FREE trial: www.semrush.com
4. WordLift
After performing an SEO analysis using one of the above SEO tools, you absolutely need to get your hands dirty and start improving your web pages to get more traffic. WordLift focuses on semantic SEO, which will help you reach a wider audience and unleash the power of artificial intelligence to enrich your content.
The tool analyzes the content of articles and pages, detects the content through natural language processing, and then adds schema.org metadata layers. In this way, WordLift turns your web text into an open book for search engines, which ultimately understands your pages explicitly and delivers them to users who are looking for the exact information they need.
And there's more: WordLift acts like a clever librarian, helping you organize your content. In fact, it improves the information architecture of your site and provides relevant internal links for your readers, and ultimately leads to an engaging user experience.
WordLift can be used both as a WordPress plugin and as a cloud service, thanks to an easy-to-install JavaScript library that can be used on any CMS.
There are several plans available to meet the needs and expectations of businesses and websites of all sizes. WordLift Business Subscription also includes full access to WooRank, an SEO platform that analyzes your website and allows you to measure progress against SEO rankings.
Why we like WordLift.
- Offers a unique and comprehensive approach to semantic SEO
- Add schema.org markup to your content so that search engines can optimally index and display your site
- Organize your content and build a public knowledge graph of your website
- Extend the average time spent on your site and engage readers with relevant content recommendations
- Enrich your content with meaningful internal links
- Support your writing process with trustworthy contextual facts
- Extend your website with an internal glossary, which is of great value in terms of SEO as it helps search engines understand the semantic domain of your website
Try WordLift www.wordlift.io
5. PowerSuite SEO Software
The toolkit contains four elements that have features that make it perfect for your SEO needs. These include
- Rank Tracker
- SEO Spy Glass
- Website auditor
- Link Assistant
- Rank Tracker
This feature allows you to monitor search rankings by tracking keywords and checking them within a specified schedule.
Features such as keyword suggestions, result comparisons and exportable reports are available in the rank tracker with the click of a button.
The best part about this feature, which allows you to view rankings by keyword, is that its interface is easy to use while providing accurate data and other bases for decision making.
SEO Spy Glass
This feature monitors your competitors' backlinks, which in turn helps you identify viable or appropriate link building opportunities for your own website.
It can also help you identify potentially harmful domains, provide detailed statistics on your backlinks, provide multiple backlink data information/sources, and generate useful reports for decision making.
Website auditor
This feature allows you to optimize your website to rank well based on keywords.
Literally, it will do all the work, providing you with useful content analysis, domain overviews, and a full audit of your site so you can identify problem areas and take the necessary steps to correct and/or optimize your site on-site.
Link Assistant
When used in the right way, this feature makes link building much easier.
It allows you to identify websites that can be visited, manage emails, and still keep track of the links you may obtain over time. It is also available with Google Analytics integration, which helps you identify link building opportunities that would not otherwise occur.
Why we like SEO PowerSuite.
- Unlimited free trial options (but limited functionality)
- If you have the tool, you can choose to get each of its four elements (if you don't need all of them)
- Helps track your site's rankings
- Helps you optimize your website, posts and pages
- Helps you identify link building opportunities
- Detailed reports with customizable templates
Try SEO Powersuite: www.link-assistant.com
The SEO software market is constantly gaining new tools, so if you are confused about which SEO software tool to choose, it is best to go with these five recommended tools, which are often widely used and reviewed.
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