Get noticed with social media

Question 1 Which of the following can businesses achieve by using social media?
A Attract new audiences
B Build a good reputation with customers
C Meet sales goals
D Increase traffic to their website
Note: Businesses can use social media to attract new customers by trialling different content types and extending their reach to different countries and interests.

Question 2 Fill in the blank: Businesses should focus on social media platforms with _______.
A The biggest reputation
B The most expected engagement
C A relevant audience
D The most users
Note: Businesses should aim to have a presence on the social media platforms their main audience uses regularly. Investing time into a platform with the wrong type of customers for your business, or no customers at all, is not a valuable use of time.

Question 3 Which of the following is an example of a social media goal?
A Acquire genuine reviews on products
B Drive more traffic to your store
C Develop one-way communication with customers
D Mimic your competition's approach
Note: Driving more traffic to your store would be beneficial to the growth of your business, and therefore would be a good social media goal to aim for. To achieve this, you can create engaging content with strong calls to action.

Question 4 Which details should you look to include on a business profile page on social media?
A Details about the CEO
B Link to a local listing site you're on
C Description of the business
D Cost of products and services
Note: Adding a business description to your profile page means that people can quickly identify your brand to confirm who you are. It helps current customers find you, and new audiences learn about you.