Deep dive into social media

Question 1 A robust social media plan includes which of the following?
A A list of content that mimics competitor content
B All of your online business goals
C A long-term schedule identifying when to post content
D A list of friends who can post on the accounts
Note: Having a long-term schedule of posts and ideas in advance means you can free up more time to complete other tasks but still keep a consistent appearance on social.

Question 2 What is the best way to put your social content in front of people who don't already follow you?
A Increase your email marketing campaigns
B Ask people to share your content to their networks
C Use paid promotion to reach new audiences
D Put links to your social on your website
Note: Promoting your posts on social media enables you to target certain audiences that have not yet been exposed to your products or services. This means you can get in front of people who don't necessarily follow or are familiar with you yet.

Question 3 What can social media analytics tools help you measure when assessing campaign results?
A Whether the campaign was more successful than your competitors
B Whether the visitors liked the social campaigns or not
C Whether a visitor called the store after seeing a social post
D Whether the visitor clicked on a paid ad or organic listing
Note: Social media analytics can tell you if a site visitor clicked through from a paid ad or organic post. This information can then help you make informed decisions when building future marketing campaigns.

Question 4 Which of the following is a pitfall when using social media for business?
A 2-way conversation with customers
B Not being present on every social media platform
C Not having the resources to respond to comments and questions in a timely manner
D Spending too much time reviewing social media analytics
Note: Social media is a great platform to communicate directly with your customers. Making sure you have the resources to deal with comments, questions and complaints is a key consideration when setting up your social media profiles.