Connect through email

Question 1 Which of the following will you need to start an email marketing programme?
A A collection of email templates
B A 'Contact Us' form
C A way to collect people's email addresses
D A set budget
Note: In order to start sending out emails, you'll need a way of collecting email addresses. For example, a signup form on your website so that people interested can be kept up to date through email.

Question 2 Which of the following is a common feature of email marketing platforms?
A Personalised, custom templates
B A free list of email addresses you can target
C A feature allowing users to unsubscribe from your emails
D Automation of your search ad campaigns
Note: Most email marketing platforms come with a link included in each email allowing the user to unsubscribe from your email marketing list. This gives your audience the option to opt-out if they don't want to receive your emails anymore and gives them control of how they consume your content.

Question 3 Which of these is a good practice to keep in mind when sending emails to your contacts?
A Run an A/B test on your subject line to determine which one works bes
B Send the same generic and simple message to your entire contact database
C Include enough content in the email so there is no need for them to click away to read further elsewhere
D Only include a call-to-action on the landing page you're linking to in the email
Note: Rather than taking the chance of your email not being opened, read, or even being blocked, it's good practice to run split testing on your email subject line. This way you can see which subject line is more successful and also further understand your customers' behaviour and interests.

Question 4 If the open rate of your emails seems low, which of the following could help you fix that?
A Redesign your website
B Change the colour of the buttons inside your email
C Send your emails to more contacts
D Adjust the subject line of your email
Note:If the open rate of your email is low try adjusting the subject line of the email. People get inundated with emails in their inbox so a subject line, being the first thing they see, needs to be enticing enough to get them to open that email amongst the countless others.

Question 5 Which of the following statements is true when it comes to running email campaigns for a business?
A There's no need to use sponsored ads within your email marketing
B There's no need for analytics when it comes to email marketing
C You need to include personal contact details D
You can use any imagery, despite copyright
Note: When running email marketing campaigns, there's no need to use sponsored ads within your email marketing. However, you should monitor the campaigns' success using analytics software. This will enable you to improve your campaigns by seeing what works best for your audience.