Make mobile work for you

Question 1 When considering how mobile users will search for your business, which types of keywords should you focus on?
A Long tail keywords
B Shorter keywords and phrases
C Longer keywords and phrases
D Exact match keywords
Note: People using mobile are more likely to shorten and simplify their search terms due to smaller screens and keyboard size. So concentrating on shorter keywords and phrases is best for this audience.

Question 2 Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
A The business has a mobile app instead of a website
B The site include business phone numbers
Video ads should be relevant and short in length to try and keep the viewer's full attention. As with other ads, they should include a CTA to achieve conversions from customers.
C The site works on different mobile devices
D The site does not include any videos so it loads quickly
Note: If a website isn't mobile-friendly, when mobile users click your search ads you'll be getting charged to send them to a poor website experience. To ensure a good customer experience, your website should work on different device types and sizes.

Question 3 Which of the following can be used to target an audience when using some social media ads?
A People's names
B People's address
C People's pet names
D People's relationship status
Note: Providing the information is available on their social profiles, businesses can target ad campaigns to people based on their relationship status. It is also possible to target by life events/milestones such as newly engaged and newlywed. This gives businesses the chance to tailor ads to their customers' lifestyles.

Question 4 When making video content for your display ads, what is most important to ensure?
A Videos are entertaining, long and include a CTA
B Videos are relevant, short and include a CTA
C Videos are relevant, long and include a URL
D Videos are short, informative and include a phone number
Note: Video ads should be relevant and short in length to try and keep the viewer's full attention. As with other ads, they should include a CTA to achieve conversions from customers.