Get started with search

Question 1 Why are search engines a great place for a business to be found?

A People pay to use search engines, so there is a wealthy customer base there
B People who search are actively looking for information, products or services
C Search engines are a big trend these days
D Search engines guarantee new customers

Note: Pretty much everyone uses search engines to find a product, service or for general information. It makes sense for a business to present itself in a place where its audience is.

Question 2 What technology do search engines use to 'crawl' websites?
A Androids
B Interns
C Automatons
D Bots

Note: Search engines crawl websites using bots with the purpose of indexing sites to create entries for search engine results.

Question 3 Which of the following can help a search engine understand what your page is about?

A The date it was published
B The number of images used
C The total number of words
D The title tag 

Note: Title tags can help search engines identify the topic and theme of a web page in order to decide where it appears in the search engine's results page. Making sure the page title accurately describes the content on the website can increase the chances of ranking when a user searches for the relevant terms.

Question 4 Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

A Organic search results
B The search results page 
C Business directories
D Display advertising networks

Note: Search advertising allows you to promote your adverts at the top of the search results page depending on the search terms entered by the user.

Question 5 Which of these is an important factor in the paid search auction system?

A How famous your brand name is
B How cool your logo is
C How long your business has been around
D How relevant your ads are 

Note: If your adverts aren't relevant to either your business or audience, this will affect your Quality Score, which in turn could result in a lower position on the search results page regardless of how high you bid

Question 6 Which of these can Google Search Console help you to do?

A It helps you increase your social media following
B It helps you optimise your Google My Business listing
C It helps you understand which keywords people are searching for on Google 
D It helps you run A/B tests on your home page

Note:Google Search Console allows you to track a site's search performance. This includes understanding the keywords used by the audience landing on your pages/site.