Plan your online business strategy

Question 1: What is the first step in creating an online business strategy?

A Identifying business goals
B Understanding what the competition is doing
C Knowing the market
D Aligning goals to the strategy

Note: The first step is to clearly define your goals. Perhaps you would like to increase sales by 20%, or identify 100 potential customers? Setting goals will provide you with direction and a clear path to follow.

Question 2: What is the purpose of the 'See, Think, Do, Care' framework?

A To help determine a marketing strategy
B To help a business understand the customer journey online
C To help a business reach a global audience
D To give insight into specific customer groups

Note: The 'See, Think, Do, Care' framework is a useful way to understand the online customer journey. Being aware of this journey helps a business to identify where they should invest their efforts in connecting with customers.

Question 3 Why is optimising customer touchpoints online beneficial for businesses?

A It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
B It gives businesses the opportunity to save money on online advertising
C It provides customers with value every time they come into contact with a brand, helping build trust
D It gives businesses an opportunity to collect more data from potential customers

Note: That's right. Good job. Optimising customer touchpoints online is a valuable way for businesses to build brand loyalty and trust. Once a business understands the relevant touchpoints their customer takes, the next step is to develop content that will keep customers engaged.

Question 4 Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

A Incorporate it within marketing materials across all channels to help raise customer awareness
B Create an email campaign letting your customers know why you are unique
C Film a video explaining your unique selling point and send it to employees
D Create a press release and distribute it through your channels

Note: Once you've worked out your USP, you should aim to incorporate it within your marketing materials across all channels. This will help promote your brand awareness and hopefully leave a lasting impact in the minds of your audience.

Question 5 What type of information can KPIs provide?

A Audience segmentation
B Long-term projections
C Financial viability
D Board decisions

Note: KPIs can help you to make smart business decisions from long-term projections about your business's growth and development. You can use these to evaluate how successful your online efforts may be towards reaching your business goals.