Get noticed locally

Question 1
How can you improve a business's visibility to people located near you geographically?
A Translate your website into at least two more languages
B Offer free phone support during business hours
C Ensure you have good analytics on your website
D Make sure your phone number, address and business hours are easy to find
The best way to increase your business's visibility to locals is to ensure you have your basic contact details online, so you can easily be found by people searching for you or your services. This also has benefits for SEO or how a website appears when people search

Question 2 Which of the following is an example of a local search?
A "bike shop near me"
B "bike shop in UK"
C "local bicycle shop"
D "bike shops"
This search uses a local term that aids the search engine when narrowing down the most relevant results for the user using GPS. This means the first results the user will see will be for the geographic area they're searching in.

Question 3 Which of the following is a benefit of registering your business in online local listings?
A Discounted pricing on your search advertising campaigns
B Increased likelihood of being discovered through search engines
C More mentions on social media platforms
D Guaranteed sales to local customers
Registering your business on local listings is a great step to take when marketing online for the first time. These listings appear on search engine results pages so you can increase your chance of being found.

Question 4 Which three pieces of information are essential to include first in your local directory listing?
A Business address, website, telephone numbers
B. Business name, business address, telephone numbers
C Website, telephone numbers, email address
D Business name, email address, website
Your local listing should include your business name, address and telephone numbers. This helps search engines identify key information quickly and present it to a potential customer when they search.