Question 1. Search engine marketing can also be called what?

A. Pay-per-click advertising
B. Organic advertising
C. Search box marketing
D. One-click advertising


Question 2. In an SEM auction, your Quality Score is based on which aspect of your ad?

A. Bid
B. Relevance
C. Wit
D. Length

Question 3. Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.

A. Auction
B. Website
C. Keyword
D. Advert x

Question 4. What should your search ad have in order to promote more clicks?

A. A call to action
B. A catchy headline
C. A close-up photo
D. A social media link