Improve your search campaigns

Question 1. Which of the following is a benefit of using relevant ads and landing pages?

A. Increased cost for ad placements
B. Higher ad positions on the search results page
C. Higher cost per clicks on your ads
D. Ads that will ensure more purchases

Question 2. When it comes to search ads, which description best describes 'negative keywords'?

A. Keywords with no association to your site
B. Keywords with a poor search volume
C. Keywords that are excluded from a campaign
D .Keywords that are typed incorrectly

Question 3 .Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

A. Exact Match
B. Random Match
C .Direct match
D. Close match

Question 4. What can conversion tracking in search help you measure?

A. How many transactions are completed on your site overall
B. How many people click on your SEM ad and end up browsing your site
C. How many people visiting your site from a search ad end up completing a purchase
D. How many customers your ad has converted into brand ambassadors